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New Delhi (India), March 10: Since 2006, Dillip Kumar Sahu has amassed an impressive collection of images of international cricket players from all around the world. This extensive collection includes images of cricket players from several nations, including India, England, Australia, Pakistan, South Africa, Sri Lanka, New Zealand, and the West Indies.

He marked his name in the Starbook of India-World Records in 2017 and 2021, as he amassed the largest collection of photographs of Mr. Naveen Patnaik, the Chief Minister of Odisha, which included more than 5000 images of him and Mr. Narendra Modi, the Prime Minister of India.

This painter and stone carver from Odisha also received recognition for this work through the Indo-Bangla Award for Art and Photo Collection, India’s Prime Award 2022, and India’s Proud Award 2021. In August 2022, President Draupadi Murmu expressed on his Instagram page his appreciation for art and collectibles. He was awarded the Rashtra Prerna award in 2022.

With a sizable photo collection that includes India’s most well-known cricket player, Virat Kohli, he just set a World Record from the Worldwide Book of records in London for the largest photo collection of international cricket players.

He has amassed a record-breaking 3030 images of international cricket players taken from newspapers.

Additionally, he also has a collection of various well-known figures, including Sri Jagannath, the renowned Lord of Odisha, the Chief Minister of Odisha, and the Prime Minister of India.

And as Dillip has stated, “my favorite interest is collecting photographs, hence I’ll endeavor to pursue it in the future”.

He always had a deep interest in God and nature ever since he was a child. He used to enjoy living in a village because of the environment. According to Kumar, “Natural surroundings usually make me feel at peace; I am blindly in love with nature.”

He began drawing in school when he was 7 years old and was constantly inspired to create new works of art. He received a fine arts degree from Prachin Kala Kendra in Chandigarh, where he also completed a five-year course that gave him a deep understanding of paintings and art.

He further enrolled in the State Institute of Handicrafts training in Bhubhaneshwar once he had some knowledge of the traditional stone carving of Odisha art.

After acquiring this much knowledge, he introduced KALAKUNJA, a handicraft store in Bhubhaneshwar, in 1999. But, after making only a small profit, the store failed after four years.

After struggling to keep up with his daily expenses, he began collecting photos from the daily ODIA newspaper, where he gathered numerous images of the Prime Minister of India, the President of India, the Vice President of India, the Chief Minister of India, and the Governor of Odisha, as well as interesting articles of Odia.

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Pune (Maharashtra) [India], March 10: Dr. Akshaya Jain, An entrepreneur having 12 years of experience, is making waves in the world of cosmetology in Pune, India. Born and raised in Latur, a green city in Maharashtra, Dr. Akshaya had a passion for beauty pageants since she was a child, which fueled her ambition to create models for ordinary people in society. After completing her medical education, Dr. Akshaya pursued postgraduate studies in Clinical Cosmetology and Medical Trichology in Mumbai and went on to complete her triple master’s in Permanent Make-Up Noveau Contour from Paris and Micro-pigmentation and Scars & Hair Line Pigments from Holland.

With her expertise and dedication, Dr. Akshaya founded SKINTILLATINGG CLINICS AND INSTITUTE in 2017, which has grown into a world-class cosmetology clinic, spreading franchises and training institutes across the country. Under her leadership, the clinic has revolutionized the aesthetic industry in Pune with a landmark stamp of quality, making Dr. Akshaya the Undisputed Queen of Cosmetology in the city.

Dr. Akshaya’s clinic offers various treatments such as TRICHLOROACETIC ACID (TCA), MICRODERMABRASION, CHEMICAL PEELS, MESOTHERAPY, HIFU, DERMAL FILLERS, VAGINAL TIGHTENING, PRP THERAPY, Co2 LASER, LIPO LYSIS, ANTIOXIDANT RADIANCE THERAPY, and CAUTERISATION. Moreover, the SKINTILLATINGG INSTITUTE FOR AESTHETIC COSMETOLOGY, which is approved by the Educational Board of Vocational Training and Research (EBVTR) and accredited by the Government of India, offers diploma and master classes in various courses such as clinical cosmetology, medical trichology, botox and fillers, thread lifts, laser hair reduction, and permanent makeup.

Apart from her entrepreneurial pursuits, Dr. Akshaya is also an avid social worker, running a non-profit organization called Amaleeni, which works towards women empowerment, skill development, and gender equality. The organization has now partnered with Dr. Akshaya’s clinic to fund the course fees for therapist training and major funding for aesthetic surgery expenses for LGBT and transgenders.

Dr. Akshaya’s hard work and commitment to her profession and social work have not gone unnoticed. She has been recognized with numerous awards, including the Times Power Women Award for Youngest Entrepreneur, WOW Awards for Enterprising Women, Daalibai PURASKAR for Women Empowerment, and the GEMS Award by the National Virtual Institute of Peace & Education Society. Additionally, she was awarded an honorary doctorate for her concern and commitment towards social services through NGO Amaleeni by NVUPE – in association with Neeti Ayog & United Nations.

Dr. Akshaya’s motto, “If you follow your passion, you will never ever get tired,” is a testament to her success and dedication to her work. Her contribution to the field of cosmetology and social work has been exceptional, and she continues to inspire others to follow their passion and work towards their goals.

This story is released by Satish Reddy from https://worldnewsnetwork.co.in/

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New Delhi (India), March 10: Dr. Abhishek K. Shirkande, DNB Nephrology MD Medicine, Gold Medalist, Consultant Nephrologist & Kidney Transplant Physician, S.L. Raheja-Fortis Hospital, K.J. Somaiya Hospital, Holy Family Hospital, Mumbai

As we celebrate World Kidney Day 2023, I’d like to take a moment to applaud, highlight, and support all efforts around the world to raise awareness and emphasise the importance of kidney diseases. Although we live in a world divided into 195 countries, kidney diseases have no citizenship, and no borders, and are a growing public health challenge worldwide.

Chronic kidney disease (CKD) is regarded as a silent killer.

Did you know that a person can lose 90% of their kidney function without showing any symptoms?

Fatigue, loss of concentration, decreased appetite, swollen feet, breathlessness with exertion, and foamy or red urine are all symptoms of kidney disease.

Stay fit, being active, and eating a healthy diet are all preventive measures for kidney disease. Check and control your blood sugar and blood pressure; drink plenty of fluids; avoid over-the-counter medications and excessive painkiller use; and have your kidney function checked on a regular basis.

Dr. Nitin Sonavane, Senior Consultant Nephrologist and Kidney transplant physician, Sunshine Hospital, Borivali East – Wockhardt Hospital, Mira Road – Gokuldham Medical Centre, Goregaon – S L Raheja Hospital, Fortis Associate, Mahim, Mumbai

Kidneys perform multiple functions.

Filters the blood and removes the toxins from our body, excreting them in urine. Maintains sodium, potassium, phosphorus, and calcium levels in the blood to promote normal functions of other organ systems. Kidneys maintain and control blood pressure. Kidneys produce the hormone erythropoietin required to make red blood cells, while the bone marrow makes them. Kidneys make active Vitamin D3, required for calcium, phosphorus, and bone metabolism.
The two most common illnesses affecting the kidneys are uncontrolled diabetes and hypertension. Optimal blood sugar and hypertension control would significantly reduce the burden of kidney diseases in the community.

Dr. Hasit Patel, Nephrologist and Transplant Physician, DNB Nephrology (Apollo Chennai), At present  attached with HCG hospital, Ahmedabad

India is considered a new hub for chronic kidney disease. Poorly controlled diabetes, hypertension, obesity, and excessive use of pesticides are the main reasons for kidney failure in India.

Eat healthy foods, including fruits and vegetables. Monitor and control blood pressure and sugar levels. Restrain from smoking and alcohol and avoid self-medication. Even the rise of creatinine (a kidney function test) to a level of 1.4 is an early sign of kidney dysfunction, so don’t ignore it.

Dr. Bhanu Mishra, MBBS MD DrNB ISN ANIO CNC (USA) Nephrologist And Transplant Physician, BLK Max Superspeciality Hospital, Delhi

“World Kidney Day is a reminder that our kidneys are vital organs that play a crucial role in maintaining our overall health and well-being. It is a day to raise awareness about the importance of preventing kidney disease, promoting early detection, and managing the condition effectively. By taking care of our kidneys, we can reduce the risk of developing chronic kidney disease and other related health problems. Let us use this day to commit to healthy lifestyle choices, regular check-ups, and supporting research efforts to improve kidney health for all.”

Dr. Umesh Godhani, MD DM (Nephro), Gold medalist, Consultant Nephrologist and Transplant Physician, Devasya Kidney Hospital and SAL Hospital, Ahmedabad

A kidney transplant is the best treatment for patients with kidney failure. It gives longer survival with a good quality of life. However, the number of patients receiving transplants is less than 1% of all kidney failure patients. One of the factors for fewer numbers transplants is not the availability of blood group-matched donor in the family.

Now renal transplantation can be done without blood group matching by way of

1. Swap kidney transplant
2. ABO-incompatible kidney transplant

Dr. Umesh Godhani, senior nephrologist and transplant physician of Ahmedabad, and his team recently performed a successful SWAP kidney transplant at SAL hospital for the first time in the private sector of Ahmedabad in the last 8–10 years. So an A group donor from Pair 1 donated to an A group recipient from Pair 2, and a B group donor from Pair 2 donated to a B group recipient from Pair 1. The challenges were to match both pairs in donor age, donor GFR, and renal anatomy.

Dr. Aakash Shingada, MBBS, DNB (Med), DNB (Nephro), MRCP (London), FASN (USA), SCE Nephro (UK), Nephrologist and Transplant PhysicianDirector – Kidney Associates Pvt. Ltd., attached to Namaha Healthcare, Jaslok hospital, Nanavati Max Hospital, Mumbai

With modernization and the adoption of western habits, lifestyle diseases are on an exponential rise and India has become the diabetes capital of the world. Diabetes, hypertension, and obesity ultimately lead to organ damage and increase the incidence of kidney diseases.

COVID caught us unawares and taught us the importance of health, and on this World Kidney Day, we focus on being prepared for the unexpected.  A lot of work is being done in the field of Nephrology and the last few years have seen a lot of options coming forward for preventing the worsening of kidney function, especially because of diabetes. But the key is to pick these kidney illnesses early in life so that treatment options can be utilised to prevent irreparable damage. I recommend all those who are at high risk of kidney diseases (Elderly, Diabetics, patients with high BP, stone disease, those who had high BP during pregnancy, those with a family history of kidney diseases) to get routine screening done for kidney diseases and pick the illness early, thereby preparing ourselves from unexpected diagnosis at advanced stages.

I recommend everyone eat a healthy balanced diet, avoid unnecessary supplements, over-the-counter pain meds and regular exercise to prevent damage to our internal organs and not just to live longer, but to live better meaningful lives.

Dr Sundar Sankaran, MD DNB FRCP FISOT, Nephrologist & Program Director Aster Institute of Renal Transplantation Whitefield, Bangalore

The World Kidney Day 2023 theme is

“Kidney Health for All: Preparing for the Unexpected and Supporting the Vulnerable!”.

Kidneys are amazing organs, and by following a proper diet and making lifestyle modifications, we can keep our kidneys healthy. Less salt, less sugar, less stress, and no smoking can keep our kidneys healthy.
On this day, we should take a pledge to be an organ donor and save lives.

Dr. Waheedu Zzaman, MBBS, MS (Gen Surgery), MCh (Urology), DNB (Urology), MNAMS.DIP LAP Urology (Strasbourg, France), Robotic Urology Training, Roswell Park Institute, Buffalo (NY, USA) – Director Urology  and  Renal  transplant, Max Super Speciality  Hospital, Shalimar Bagh, NEW DELHI

As we commemorate World Kidney Day in 2023, I want to take a moment to recognise, support, and applaud all initiatives to increase awareness of kidney diseases around the globe. Although there are 195 countries in the world, kidney diseases have no citizenship, and no boundaries, and are undoubtedly a growing public health concern on a global scale. Fatigue, a lack of focus, a decrease in appetite, swollen feet, breathlessness with exercise, and foamy or red urine are symptoms of kidney disease.

Keep active, eat a healthy diet (low salt, low sugar), check your blood pressure and sugar levels, drink enough fluids, avoid over-the-counter medications and excessive painkiller use, and have your kidney function checked regularly—these are all preventive measures to lower your risk of kidney disease.

Chronic kidney disease, or CKD, is known as a silent killer. You might not be aware that a person can lose 88% of their kidney function prior to showing any signs.

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Mr Neeraj Kochhar CMD of Viraj Profiles & Mr. Vineet Mittal Chairperson of Avaada Energy signed the MOU

Mumbai (Maharashtra) [India], March 10: Viraj Profiles Private Limited, a leading Indian Stainless Steel manufacturer company, partnered with Avaada Energy Pvt. Ltd. to establish a 100MW captive solar plant at Tarapur as the company has been taking several initiatives regularly towards creating a greener tomorrow and has yet again come up with a significant add-on.

Mr Neeraj Kochhar, CMD of Viraj Profiles & Mr. Vineet Mittal, Chairperson of Avaada Energy, signed the MOU and exchange to contribute towards building a sustainable, greener world.

Viraj Profiles, along with Avaada Energy, shall set up a Special Purpose Vehicle (SPV) to build a 100 MW captive solar plant. This project is expected to be commissioned by February 2024 and aims to generate about 207 MUs of energy per year, which will offset approximately 182 million kilos of CO2 annually. The power generated will be used for captive consumption by Viraj Profile Limited’s Tarapur Plant, whose power dependability on non-renewable resources will be reduced by 50%.

Mr Neeraj Kochhar, CMD, said, “We are glad to associate with Avaada Energy Pvt Ltd. Our alliance will work as a catalyst in the process of achieving our sustainability goals towards creating a carbon-neutral environment for the future generation. Viraj is the First Stainless Steel Long products manufacturing company in India which is going to use Solar Energy for running its manufacturing plants and operations. This Solar Power project is going to supply 50% of our total monthly electricity requirement.”

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New Delhi (India), March 10: Usually, when the second generation joins the family business, all their actions are under heavy scrutiny. The biggest challenge is carving their own space within the organization. This is exactly what the second-generation inspiring entrepreneur Keshav Jain experienced when he joined the family-owned business KTTINC founded, handled, and coordinated by his father, Suneek Jain, who is the current chairman of the KTTINC group.

The KTTINC group, the leading commercial unit of heat treatment, is what Keshav and his father currently run. This young company is motivated to announce cutting-edge technologies and automation in the heat treatment and metallurgical industries. The OEM-certified company, KTTINC, is an Indian-origin auto system and step-end solution to all component manufacturers with various industries spread across various parts of India. It offers a wide range of services all under one roof.

Needless to say, disruptive innovations are appearing across the country in the automotive industry. In today’s world, especially in this industry, changes are relentless and aggressive. In light of this, KTTINC was formed by Suneek Jain as a newly established commercial heat treatment unit and a burgeoning business with the intent of announcing contemporary high-tech automation and heat treatment, heavily emphasizing research and development. They create solutions to meet the expanding needs of the auto industry.

The plethora of services provided by KTTINC includes HeatTreatment, Hardening– Gascarburizing, Normalising, Tempering, Heating, Oil Quenching, Case Hardening, Precipitation Hardening, Shot blasting, Straightening, Pre-heating, hardening SQF TKMT, Hardening under protective atmosphere, Carbonitriding, washing, and in house Laboratory. The Industries KTTINC work with includes Automotive, Aerospace, Defence, Railway, Roll mill manufacturing, Agriculture, Mining and energy, construction, Food processing plants, surgical and medical, Plastic moulid’s, Oil and gas sector, heavy equipment, extrusion and so on.

“With a team of highly skilled engineers with excellent technical knowledge and experience in using the latest technology, KTTINC is envisioned to provide their services in an ethical manner by calibrating their goals with their core integrity. Being client-centric in our dealing with innovation and combining the trait of quality, supremacy, the value of customers, respect and holding mindset, we are setting a high benchmark in our administration with expertise solutions to achieve the best together with entering the generation where technology will be at extreme speed.” – Says Suneek Jain.

Aside from playing a large hand in the upbringing and protection of Keshav Jain, his father, Suneek Jain, reared, taught, and mentored him as a strict disciplinarian that inspired Keshav to follow his father’s footsteps as a great inventor to build upon his father’s achievements. Continuing the legacy of moving ahead with his family business, Keshav Jain is currently designated as one of the directors in KTTINC. Innovation, in his view, makes a distinction between a leader and a follower in order to be considerate. Regarding the aforementioned, it is stated that he is a follower of his father’s footsteps and the team’s leader in fabricating the results. He believes that teamwork and leadership are the keys to success in business, and he has been giving clients an advantage over rivals for years and intends to continue this legacy in the future.

“You have to think outside the box to make things happen when it seems impossibly difficult for anything to happen, be unique, be — never satisfied. His only ideology is to take the business in future is the — and be fearless. Adding to This, he has been a part of various revolutionizing start-ups as a co-founder and investor,” – says Keshav Jain

Keshav Jain had a science background in school and received an excellence award in academics as well as other cultural, athletic, and co-curricular activities. Later, he pursued his BTech at GD Goenka University as a field of study, and through participation in the management of construction projects, he developed his knowledge of civil engineering. Completed a master’s degree in finance and economics at IMT Ghaziabad and then pursued a second, additional master’s degree at Deakin Business School in Australia with a focus on finance and economics.

Keshav Jain takes pride in the fact that his father, Suneek Jain, ‘s work ethic is reflected in his own. In order to make wise decisions, he enjoys spending time with his team members, cultivating a friendly atmosphere, and having conversations with them. Keshav strives to understand his customers’ needs in order to continuously provide the best solutions using the most cutting-edge technology for their clients. Keshav believes that one must adapt to changing times.

Keshav Jain concludes by saying, “At KTTINC, we believe in always doing the right thing with an edge. And to provide that we work on 3E’s (Experience, Economical, Elevated) & 4M’s (Man, Machine, Method, Material) principal”

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New Delhi (India), March 10: The short film Fitrat will be screened at the Ma Boli International Punjabi Film Festival on 21st April 2023, Vancouver.

The more we talk about a few professionals exceeding boundaries in their respective sectors all around the world, all on their own, the more we feel the need to discuss them for the world to know their genius. Interestingly, most of these geniuses and brilliant minds belong to the younger brigade and, even as youngsters, have astounded people with what they have offered them through their work. We noticed how model and actor Preet Bal did precisely that with each of the projects he ever took in his hands.

This time, he has made headlines for his short Punjabi film “Fitrat,” which will be screened at the much-talked-about Ma Boli International Punjabi Film Festival on 21st April 2023 at 6.45 pm sharp at Punjab Bhawan Surrey, Canada. Speaking more about the film, the actor shares how shooting for the same was a surreal experience and how he learned so much as an artist on set.

He went on to say that the film was made under Komal Productions, produced by Kamaljeet Kaur and Pawandeep Singh. Asha Dhingra directed the project, and the visuals by DOP Vikas Sharma were top-notch. The story was beautifully written by Vishavjot Mann, starring him, Vishavjot and Tarsem Paul. Happee Singh was the line producer, while Lokesh Mahajan did the editing. Adding to the power of the short film was the mesmerizing music by Anudutt M Shamain.

Preet Bal as an actor is glad and proud that he has been getting opportunities in the entertainment world that have some power and value to pass on to the audiences and inspire them to keep supporting genuine art and artists. Until now, audiences have seen him light up the screens in national projects, and gradually his projects are making a prominent mark even internationally.

Becoming a part of Ma Boli International Punjabi Film Festival with Fitrat (https://www.youtube.com/watch?v=2fEDBymnDAY) as an actor, Preet Bal (@preetbalofficial) says, “It feels unreal to be called at the festival for the screening, and I am proud how Punjabi cinema has been celebrated globally as well.”

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Mumbai (Maharashtra) [India], March 10: India’s first homegrown fitness brand HRX, jointly owned by Hrithik Roshan and Exceed Entertainment, hosted the first edition of the HRX Half-Marathon today at MMRDA, Bandra Kurla Complex, Mumbai. The Marathon witnessed over 7000 participants who took to the streets of BKC to run 21, 10 and 5 km races.

The support of the HRX partners community – Myntra, Cult, Noise, Enerzal, GNC, GoPromoto, Criti Care, Eat Fit, The Whole Truth,  and Fitistan ensured that HRX’s first Half Marathon was celebrated in all its glory and offered a world-class experience to the runners. It was like combining two events into one where running and dance for fitness came together, showcasing an experience that is unparallel to anything that has been done before.

Apart from being a historic event for the brand, the Marathon narrated beautiful human stories showcasing hope, diversity, inclusivity, and resilience. The entire event experience felt very participative and unique to us. The 81-year-old man, The 73-year-old woman, The mother running with the kid, the man running on one limb, and the cancer survivor were stories that were unique to us and were duly celebrated by the brand and it’s evangelists.

HRX has built itself a wellness eco-system for over a decade, transforming sports performance and making it approachable, affordable, and functional. For the more significant part of the decade, HRX by Hrithik Roshan has left a lasting impression on the country, becoming India’s most loved and No one homegrown fitness brand. The participants received a Special Edition HRX Half Marathon Jersey, Participation Medal and Certificates, healthy refreshments, breakfast, and a string bag, which reflects the HRX way of life.

In addition to this, top finishers across categories of the event won prize money of INR. 3,00,000 as gratifications.

Speaking on HRX’s First Half Marathon, Pallavi Barman, Business Head at HRX, said, “We at HRX were thrilled to witness almost 7000 people accepting their love for running and participating in this event. Additionally, we are very excited to have synergized with our Radio Partner, ISHQ FM, Myntra and Cult Fit as sponsors for supporting this festival of health and wellness. Can’t thank Run India Run for the finesse they bought to the event execution and truly helped us in enhancing the runners’ experience. We can’t wait for the next chapter already…”

About HRX: 

HRX, founded in 2013 by Hrithik Roshan and Exceed Entertainment, is a platform for bringing like-minded people together to believe in the philosophy of becoming the best version of themselves, empowering a billion people to ‘be their own hero’. HRX aims to revolutionize the fitness scenario in India, as a value-for-money, high-quality alternative to international brands with its lines of sportswear and fitness accessories. The name represents the X-factor, signifying one to push oneself towards the path of excellence to achieve the best outcome possible. An example of a successful ‘Make in India’ story, HRX aims to revolutionize the fitness scenario in India, as a value-for-money, high-quality alternative to international brands.

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New Delhi (India), March 10: Knowing the efforts and strength one puts in to initiate a change is applaudable. The world cannot be thankful enough to the contribution that a woman offers. We understand and gladly appreciate the strength of a woman to deal with societal affairs and stand strong to ensure the best for herself and her family.

Initiating even the smallest of assistance to the underprivileged can be a great step and that is the prime motive of Ketto. We believe that, ‘the change begins the moment one realizes that we are change-makers ourselves.’

Extending support to the one who is in need, is the goal of Ketto! This initiative is for the women who belong to a backward society and unfortunately fall under the underprivileged category. The thought didn’t take too long to be under progress and that’s when Ketto’s walk towards a successful move began. Our team reached out to women-centric NGOs in the western regions of Mumbai. Over a lac hygiene boxes were distributed amongst them. Our goal was to educate the needful about the importance of self-hygiene.

“A step towards making a difference isn’t a new thought, however, it is always that one instinct that pushes you to come up with something impactful. Our motive to ensure that women’s day is not just restricted to a specific set of activities, we broadened our horizons and reached out to the women who aren’t much aware of healthy sanitation. This idea brought smiles on lacs of faces and that was one of the most satisfying moments of this initiative.”, said Varun Sheth, CEO of Ketto.

This Women’s Day, with a large number of hygiene kits and the hope of commencing a meaningful difference, we get closer to supporting those who contribute so much to the society.

Video Link:- https://www.youtube.com/watch?v=1BYtpUzku0I&feature=youtu.be

About Ketto-

Ketto.org is Co-founded by Varun Sheth, Zaheer Adenwala, and Actor Kunal Kapoor with an aim to bridge the affordability gap. Ketto.org enables people to raise funds for health and medical emergencies, natural calamities, education, travel, short-term emergency needs, sports, competitions, arts, animal welfare, women empowerment, and many more. Ketto’s primary objective is to use technology to optimize efficiency, reduce redundancy, and increase impact targeting the social sector of the country.

The company is closely working with hospitals, NGOs, and individuals to bring positive change to the community. In the last decade, the brand has raised over INR 1,100 crores for various causes, with more than 5 million donors contributing to these campaigns.

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Mumbai (Maharashtra) [India], March 10: Anirudh Gupta is happy to announce the launch of his new self-help finance book, Design your Destiny, which is available online starting 3rd March 2023. This book is an essential guide for anyone seeking to take control of their finances and achieve financial independence.

In India, financial literacy is a major issue, with a large percentage of the population lacking basic financial knowledge and skills. According to a survey conducted by the National Institute of Securities Markets (NISM), only 24% of Indian adults are financially literate. This lack of financial literacy significantly impacts people’s lives as they struggle to manage their finances and make informed financial decisions.

Design your Destiny is a comprehensive and practical guide covering many financial topics, including budgeting, saving, investing, debt management, and more. The book is written in clear and accessible language, making it easy for readers to understand and apply the principles to their own lives.

“Financial literacy is a critical life skill often overlooked in India, and our book is designed to fill this gap. We believe that our book will help readers take control of their finances and achieve their financial goals,” said Anirudh Gupta.

One of the key themes of the book is the importance of starting to invest carefully. With India’s young population and growing economy, the potential for wealth creation through investing is significant. The book highlights the benefits of investing in mutual funds, which are an attractive option for many Indian investors due to being diversified and professional management. It highlights attitudes and strategies to preserve and manage wealth.

The forewords for “Design your Destiny” have been given by industry stalwarts, including Motilal Oswal, MD, Motilal Oswal group of Companies, Shailesh Haribhakti, Chairman- Shailesh Haribhakti & Associates, and Mr. Madan Sabnavis, Chief Economist, Bank of Baroda.

In his foreword, Mr. Oswal said, “One of my favourite lines in the book is ‘Focus on what is in your control.’ This is a critical concept for anyone looking to take control of their financial future.”

Mr. Haribhakti mentioned, “Anirudh has written an excellent self-help book on financial planning and personal investment. The book is packed with practical advice and insights that will help readers achieve their financial goals.”

Mr. Sabnavis said, “I’m sure that as a reader, most of the questions you may have on savings will be answered in this book. The book is an essential guide for anyone looking to take control of their finances and achieve financial independence.”

Mrs. Amisha Vora, Chairperson and Managing Director, Prabhudas Lilladher Group, released the book at a launch event at Indian Merchant Chambers on the 3rd of March, 2023; several well-known financial experts and members of the media graced that.

Attendees had the opportunity to meet the author, get a signed copy of the book, and learn more about personal finance.

Design your Destiny is available for purchase online at Notion Press. For more information, please visit https://notionpress.com/read/design-your-destiny.

Anirudh Gupta is a Wealth Management expert with over 18 years of experience in the financial Services industry. He is a frequent speaker at conferences and events and has been featured in multiple publications like Businessworld, Dainik Bhaskar, and Entrepreneur India. Anirudh Gupta is passionate about financial education and entrepreneurship.

You can follow him on: https://www.linkedin.com/in/rtn-anirudh-gupta/
Contact: Anirudh Gupta (www.ashianafinserve.com )

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Created and conceptualised by Schbang, the campaign uses witty wordplay to shatter stereotypes

Bangalore (Karnataka) [India], March 10: BLACK+DECKER, a part of Stanley Black and Decker, global leader in hand tools and power tools, launched the #ScrewItUp campaign on the occasion of International Women’s Day. The campaign aims to screw the stereotypes surrounding women’s effective use of tools.

While women are more independent than ever, men are still believed to be more capable of household chores involving using tools. Whether it be fixing a light bulb or putting together some furniture, women are perceived as less-than-handy for the job and will most likely end up screwing it up.  Using this insight cleverly, the campaign redefines what it means for women to #ScrewItUp when it comes to hardware tools.

Created and conceptualised by Schbang, the campaign consists of a 30-second film where a woman is seen assembling furniture at home while her husband walks in and says he would do it himself as she would only screw it up. She proves him wrong by assembling the shelf with help from BLACK+DECKER’s BD40 cordless screwdriver and sarcastically responds, “Screwed it up.”

The campaign really put the last nail in the coffin of the existing stereotype around women not being able to use tools.

On the conceptualisation, Sushant Vithaldas, Business Head, Schbang Bangalore said “For Women’s Day, our goal was to showcase the familiarity and comfort around a Do-it-Yourself approach to basic home improvement which are often overlooked or underestimated for women at home. Our campaign goes beyond simply breaking down these stereotypes. By creating the hashtag #ScrewItUp, we transformed a phrase that has traditionally been associated with negativity or lack of ability into a positive celebration of her self-sufficiency.”

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