March 2023

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New Book ‘Broken Anvils’ Gives an Insight into the Ins And Outs of the Shipbreaking Industry with an Emotional Touch

Mr. Rohith Agarwal, author of literary fiction “BROKEN ANVILS”

New Delhi (India), March 13: Hitting the shelves, a literary marvel penned down by a ship recycling consultant who has shown the world a new way of attaining sustainability in the shipbreaking industry. Rohith Agarwal is a name that has made ripples on international and local borders in this realm owing to his ingenuity but another feather in his cap is his literary brilliance of connecting strings of words to produce a beautiful piece titled “BROKEN ANVILS”. The book has been published under the umbrella of the Notion Press.

The publishers claim that “Broken Anvils,” which centres on Jeevan’s narrative of travelling from rural to urban India and investigating the world of shipbreaking, is an engrossing read filled with a unique blend of intrigue and romance that cannot be found in any other novel.

From what we have been able to gauge thus far, this novel is a roller coaster of emotions that is based on the narrative of Jeevan.

Jeevan, who was oblivious to what had happened, found himself standing in front of one of the largest ship-breaking yards in Gujarat, with the expectation that he might turn his life around. His dream, however, was dashed almost immediately when he realized that the yard itself would prove to be the most difficult obstacle he would face on his quest. The yard was progressively seeking to consume the lives of the workers. After enduring a seemingly endless series of setbacks, he finally finds the person he will spend the rest of his life with and begins to cultivate new relationships. Alongside them, he makes an effort to take a position and fight for the predicament that the employees are in. However, it doesn’t take long for his past to catch up with him, and the responsibilities that he neglected to take care of back at home start pounding on his door like an imminent threat. Jeevan is torn between the challenges that he faces in his personal life as well as in his social life; as a result, it is unclear if he will prevail as a hero for the yard or whether he would give in to the pressure and corruption of society.

As Jeevan was provided with an opportunity that he couldn’t pass up, this book discusses the subtle shift from rural to metropolitan life. After having lived his whole life in a rural community, the prospect of finding a job in one of the nation’s major cities seemed too good to pass up. It is explained how emotionally taxing it is for Jeevan to leave his family and friends behind, yet he does so without any second thoughts and boards a train to begin a new life in Gujarat. The emotional toll that this decision has on him is heart-wrenchingly depicted.

His journey, which begins with the conclusion that the opportunity given was about as defective as it is possible to get, while the working and living conditions of the yard employees were beyond anyone’s ability to imagine, will make you cry. On the other hand, so does his learning curve of building himself up from that point on. Jeevan spends most of the first year learning new things and getting to know people while he is by himself and isolated from any kind of familiarity. This is a story about having hope, having your heart broken, and pursuing happiness.

The instances in this book feel reality similar and life-like. The reason for that stems from the experience the author brings from his years spent in the same domain. One can see how well-versed he is with the issues of the workforce and the nuances of the urban-rural divide.

You may get a hold of a copy of it at Notion Press, Flipkart, and Amazon.

Agarwal made the following statement during an interview: “Within the pages of Broken Anvils, I made an effort to investigate topics such as the urban-rural split, the perils of self-alienation, and the complexities of working in the ship-breaking business.” The book is an enthralling story that is difficult to put down, about human connections, love, camaraderie, the strange world that we inhabit, and most importantly, about a young man’s commitment to keeping fighting to make a place for himself in the world, no matter what.

Mr. Rohith Agarwal  is a celebrated individual on the domestic territory in India and beyond because of his tireless advocacy for the ship recycling sector, his engagement in the Indian ship recycling sector spans the gamut from liaising with government authorities to writing a regular column in magazines and newspapers to being sought out for comment on industry developments.

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Florianópolis International Airport Concessionaire appoints SoftTech Digital Pte. Ltd to develop a Digital Twin to enable energy optimization

Mr. Vijay Gupta, CEO and Founder at SoftTech

Pune (Maharashtra) [India], March 13: SoftTech Digital Pte. Ltd., a subsidiary of SoftTech Engineers Limited, and Florianópolis International Airport Concessionaire have signed a software supply agreement recently. According to the agreement, SoftTech will conduct the development of a Digital Twin for energy use optimization in collaboration with IESVE Singapore Pte Ltd., a subsidiary of IES Ltd., UK.

SoftTech is a leading provider of cutting-edge technology products & solutions for the construction and civil infrastructure sector, helping digitally transform the AEC industry, while Florianópolis International Airport Concessionaire, branded Floripa Airport, is the airport serving Florianópolis, Brazil.

SoftTech will leverage its cutting-edge deep domain expertise and 25+ years of AEC (Architecture, Engineering and Construction) industry knowledge to develop a robust operational Digital Twin of the pilot area of Floripa Airport. This digital twin would help resolve airport building system issuesto optimize cost and energy savings. The digital twin will enable balancing the critical factors of energy use management with passenger comfort.

Commenting on the partnership, Mr. Vijay Gupta, CEO and Founder at SoftTech said, “The use of advanced technologies such as Digital Twins powered by AI (Artificial Intelligence) & ML (Machine Learning) continues to revolutionize how today’s airports operate. The ability to effectively identify and correct building system issues to achieve optimal building performance will depend on the airport’s level of digitalization. The development of this Digital Twin for Floripa Airport will help identify and quantify the potential for energy savings and reduce carbon footprints.”

SoftTech offers innovative products and services to help drive digital solutions in the infrastructure and construction industry. Founded in 1996, SoftTech, a publicly listed entity in NSE and BSE, is equipped with 25+ years of industry expertise. SoftTech has empowered digital transformation in the construction and infrastructure industry through innovative software products. Leveraging the power of Artificial Intelligence (AI) with robust frameworks. SoftTech’s solutions are designed to drive higher productivity, increased efficiency, substantial cost savings and help clients achieve their sustainability goals. SoftTech is powered by over 500 professionals including technologists, AEC specialists, and Subject Matter Experts who drive our innovations and deliver value to customers.

With a presence across India, US, UK, Singapore, and MENA, SoftTech has deeply engaged with clients to help them sustain and enhance their competitive edge by fundamentally transforming the status quo. More than 600 organizations and over 100,000 users are supported by SoftTech. More than 1 million building permits have been approved through SoftTech solutions covering more than 1 billion+ sq ft area. With ‘CIVIT’ as a platform, SoftTech has combined decades of deep domain understanding and solutioning to offer a suite of products that cater to the complete construction project life-cycle – starting from plan to permit to build and then operate.

Visit: https://softtech-engr.com/

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This 2nd-gen entrepreneur aims to make Amawat a household mouth freshener brand name

New Delhi (India), March 13: SFS & Co., a New Delhi-based manufacturer and retailer, has been making mouth fresheners and Aam Papad for over 55 years. SFS & Co. which is now run by the second generation is aiming to take it to the next level with Amawat, their new national mouth freshener brand.

Led by Ravish Goyal with his wife, Khushboo Goyal and Rahul Goyal, second-generation entrepreneurs Founded the Amawat with the vision of making Amawat a household name as India’s first national mouth freshener brand. Established in 1967, the company has been serving delicious and healthy mouth fresheners ever since.

Mukhwas: Who doesn’t love having mouth freshener after meals? Mouth fresheners have been a part of the Indian tradition for centuries. Mouth fresheners not only help in fighting bad breath but also aid indigestion. Mukhwas is a healthy habit. The mouth freshener market is huge but it is dominated by unorganized or local players. However, one company is aiming to emerge as the first national mouth freshener brand.

Goyals plan to revolutionize the Amawat with their range of premium quality mouth fresheners, mukhwas, digestive items, confectionary items, Aam Papad, Paan Mukhwas, fennel seeds (saunf), Silver Coated Items, Flavoured Dry Fruits, Dehydrated Fruits.

The Strategic Plan for Amawat :

Goyal’s strategic plan for Amawat focuses on two main goals. The first goal is to increase the consumer outreach of the brand by expanding its presence beyond Delhi and in every part of India. To do this, Goyal plans on increasing online visibility through social media campaigns and digital marketing initiatives.

The second goal is to make sure that Amawat stands out from the competition by offering unique products that are different from what other companies offer. To do this, Goyal plans on creating innovative flavors that appeal to all age groups and tastes. He also wants to focus on packaging design which will help customers distinguish between different products offered by different companies in the market.

Finally, Goyal wants to ensure that Amawat stays ahead of the competition by investing heavily in research and development (R&D). This will help them develop new products faster than their competitors while also ensuring quality control so that customers get only the best product. This strategy will help them stay ahead of trends in the market and make sure they stay relevant in an ever-evolving industry.

“We are proud of the legacy that Amawat has created as a brand. It is the most popular and trusted brand of mouth fresheners, mukhwas, Aampapad, paan, digestive items, etc. I consider it my privilege to be taking forward the family legacy and taking Amawat to the next level. We want to make it a popular brand and a household name, and we are working to realize it,” said Ravish Goyal.

“What differentiates our mouth fresheners and other products from others is that our products are made of natural ingredients and are healthy. We want people to consume healthy items instead of sugar-coated stuff which offer no nutritional benefit but are on the contrary harmful to health. Our products are made of traditional ingredients and are certified,” explained Ravish Goyal.

Amawat’s wide range of digestive items includes Imli addoo, Heeng Goli, Kaccha Aam Kerry, and Anardana Goli. Its variety of mouth fresheners includes Nazrana mix, kesar mixture, coconut mouth freshener, roasted fennel seed, roasted coriander seed, and Mughal-E-azam mouth freshener. Calcutta paan and Gulkand paan are among its paan varieties. Its other products include mix fruit jelly, amla candy, and different types of aam papads.

“Whether you want something sweet or savory, spicy or sour—we have something for everyone! So go ahead and try out one of Amawat’s mouth fresheners/mukhwas today—you won’t regret it!” said Ravish Goyal.

Mukhwas is a healthy habit. Our aim is that every household eat mukhwas after every meal.

The new Amawat brand is looking to make a big splash in the Indian market for mouth fresheners. If he succeeds in executing his plan effectively then it won’t be long before we all start reaching out for an Amawat for a post meal snack!

We wish Ravish Goyal and the Amawat team all the best with their ambitious plan. May they achieve success in their mission!

https://www.amawat.com/

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A New Beginning For Young Minds: Willow Woods Pre School

Inauguration of Willow Woods Pre School by MLA Vivekananda & Director of Willow Woods Jyoti Penumusta

A New Beginning For Young Minds: Willow Woods Pre School launched in Bachupally, Hyderabad

Hyderabad (India), March 13: Today marks the official inauguration of Willow Woods Pre School, located in Bachupally, by MLA Vivekananda (Quthbullapur constituency). With the tagline ‘Celebrate the Childhood’, Willow Woods seeks to provide a safe and nurturing environment for children aged two to six.

Led by Director Jyothi Penumusta, the school offers an activity-based learning curriculum that focuses on developing a child’s intellectual, physical, language and social skills. Each activity is designed to help stimulate a child’s creativity and critical thinking capabilities. The school also offers special activities such as yoga classes for kids and music lessons tailored to their age group.

At the inauguration ceremony, MLA Vivekananda spoke about how education is one of the most important investments we can make in our children’s future. He expressed his enthusiasm for Willow Woods Pre School and its focus on providing quality early childhood education. He also praised Director Jyothi Penumusta’s commitment in creating an exceptional learning environment at Willow Woods.

Willow Woods provides a secure environment with CCTV surveillance and friendly staff members who are trained to effectively handle children of all ages. The classrooms have child friendly infrastructure, educational resources, learning aids and Audio-visual medium which helps students get hands-on experience from an early age. In addition to academics, Willow Woods provides extra curricular activities such as sports classes, art & craft sessions and dance workshops which help kids explore their interests outside of core subjects like Maths and English said, Director Gopal Raju.

Children enrolled at Willow Woods benefit from regular medical checkups manned by pediatricians who monitor their growth progress over time .The school also emphasizes healthy eating habits. Furthermore, the school has tie-ups with local industry experts who visit frequently in order to give career guidance counselling sessions.

At Willow Woods Pre School, we understand the importance of the first six years of a child’s life. During this time, their physical, mental, social and emotional development is key in helping them become confident and successful individuals. That’s why our team of qualified and dedicated teachers strive to support these early childhood years by providing a safe, hygienic and creative environment for our students.

Our classrooms are designed with bright colors and interesting shapes to bring out the creativity and imagination in each child. To further facilitate learning, our school also has various learning corners such as a Doll House, Creative Centre, Multi Activity Gym, Audio Visual Corner, Public Speaking Corner, Role Play Corner and Free Play Corner. With these learning corners, children can explore their interests while developing skills that will help them throughout their lives said Director – Seetharama Raju.

At Willow Woods Pre School we aim to ensure that every child receives the best foundation possible so they can grow into well-rounded individuals who have all the necessary skills needed for success. Our teachers engage with each student regularly to monitor their progress and ensure they are meeting every milestone along the way. We also use age appropriate activities to help them develop social skills such as problem solving abilities and communication skills which are essential for academic success later on in life.

We understand how parents want only the best for their children’s future and know that providing an excellent education during these formative years is extremely important. That’s why at Willow Woods Pre School we conduct assessments throughout your child’s schooling so you can be assured that your child is receiving quality education from us.

In addition to regular classes we also offer extracurricular activities such as music classes or sports clubs which can further enrich your child’s overall development while having fun in a safe environment. We also provide outdoor play areas where children can explore nature which helps promote physical fitness while developing motor coordination skills like balance or agility which are key components of a healthy lifestyle.

At Willow Woods Pre School we strive to make sure that each student has access to all the resources they need so they have a solid foundation when transitioning into primary school education later on in life.  So with this intention, a Kids Library is set up so kids can have access not only to books but also toys, educational toys, puzzles, Montessori board, soft toys etc., If you would like more information about our school please contact us via email or telephone and one of our helpful staff will be happy to answer any questions you might have! Thank you for considering Willow Woods Pre School – we look forward to helping your child reach their full potential Said Director – Jyothi.

In conclusion, MLA Vivekananda Appreciated all those involved in making this event possible while reaffirming his faith in schools like Willow Woods Pre School that strive towards providing quality education and holistic development opportunities for children in Bachupally vicinity. He has also launched the Brochure & Website of Willow Woods – www.willowwoods.co.in

This is indeed a major milestone in promoting greater literacy among young minds who aspire towards achieving success later on in life.

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Café Buddy’s Espresso Emerges As The Fastest Growing Chain Of All-day Dining Cafes

The café operates across 92+ outlets in India and is set to go international soon

New Delhi (India), March 13: India is no longer a country that considers cafes to be limited to the high echelons of society to visit and socialize. Over time, all-day dining cafes have seeped into the routine lives of students, working professionals, and even families, giving them a place to have some coffee and eat some delicious food. Especially in the corporate culture, it is said that the best deals and conversations have “over a cup of coffee.”

Café Buddy’s Espresso is one such chain of internal style all-day dining cafes that has emerged as India’s fastest growing café. Established in 2005 in Pune, the company has set up over 92 outlets across the country in the 18 years of its run. Coffee lovers can find Café Buddy’s Espresso in multiple Indian states, including Maharashtra, Gujarat, Karnataka, Telangana, West Bengal, Delhi, Haryana, Himachal Pradesh, and more.

Owing to the café’s success in India, the team of Café Buddy’s Espresso is set to go international by setting up outlets in Dubai, Singapore, and Australia. Styled keeping international all-day dining café standards in mind, all outlets host a wide range of customers visiting for multiple purposes, from grabbing a quick cup of coffee and hanging out with friends to working remotely and hosting business meetings, teenagers and young adults across the country frequent Cafe Buddy’s Espresso for a comforting experience.

With the intention of giving a little push to the already thriving café culture in India, Café Buddy’s Espresso provides an opportunity for aspiring entrepreneurs to set up and manage their own outlets by getting franchises. The company allows prospects to explore low-risk and high-profit investment opportunities by joining the successful bandwagon of Café Buddy’s Espresso.

To people interested in setting up outlets in their respective cities and localities, the café offers end-to-end franchise support, before and after the store is set up. The team of professionals guides the franchise owners every step of the way to generate high ROI and ensure profit margins as high as 90% (on beverages). This way, Café Buddy’s Espresso acts as a bouncing board to get all queries resolved and obtain holistic support at all times.

Before a franchise is set up, the company helps investors in site selection, training employees across all verticals, and providing high-end entrepreneurial training to manage the venture successfully. Once the franchise is set up, the company provides an investor with a dedicated franchise coordinator, an operations manual, advertising support, and complete assistance in organizing the launch, coming up with offers, improving customer service, and handling administrative processes.

Samuel Paul, the founder and CEO of Café Buddy’s Espresso, believes that India is the best market for all-day dining cafes, considering the ongoing corporate environment and the dominance of young adult customers. He says, “Indian customers have become increasingly aware of the standards set by international restaurants and cafes. They want the same to be reflected in the places they hang out in their cities. This, coupled with Indians’ never-ending love for food, makes all-day dining cafes an ideal investment vehicle. At the end of the day, all we want is people to have a delicious cup of coffee and have memorable conversations with their loved ones!”

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MASK TV OTT releases a melodious qawwali from AZAMGARH, a film slated for Eid streaming

New Delhi (India), March 13: AZAMGARH has been the talk of the town, not the district, but the movie by Tag productions Anju Bhatt and Chiranjeevi Bhatt; producers of the web series/ film released one more trailer for viewers ready reference last week on youtube and on the OTT platform itself.

It features Anuj Sharma, Pankaj Tripathi, Amita Walia and other talented actors.

Azamgarh film songs will also be streaming to catch up the attention of viewers; one qawwali sung and composed by Nizami Bandhu and penned by Pratap somvansh will be released on Thursday.

Another song written by writer and director of the film Kamlesh k Mishra sung by sagar kendurkar and music rendered by bapi Bhattacharya, namely “naare Hain angaare hain…” will also stream soon as Channel Producer Mansie Bhatt says, “Our OTT is known for unmasking entertainment and marches ahead for their set goals.” This April on Eid, viewers will be gifted with the movie Azamgarh streaming on Mask tv OTT platform.”

“We are not here to create controversies but to celebrate Holi as the festival of love, friendship, justice and unconditional devotion. We rest all negativity from any corner and extend our positive faith for unmasking good quality entertainment and resolve to certain serious and sensitive issues as AZAMGARH deals with such a sensitive issue that has to be a partner with, care and share to fight against anything that comes to disrupt a bright future of youth.”

Sanjay Bhushan Patiyala is PRO of mask tv Group.

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Eatopia Honey Jam Bags the Most Innovative Product Award at the World’s Largest Food Exhibition

New Delhi (India), March 13: The 28th edition of Gulfood held in Dubai from the 19th-23rd February 2024 witnessed over 5000+ F&B exhibitors from 125 countries under one roof. At the exhibition, Eatopia Honey Jam won the “Most Innovative Product” under the Best Sauces, Condiments and Preserve Category.

The award was well-deserved. “Our vision is to create innovative snacks using Indigenous Indian superfoods without compromising on the health benefits of our consumers. We want to make snacking a healthy indulgence and Eatopia Honey Jam is proof of our vision. It is a feat to be recognised on a global platform amid big brands and industry stalwarts. We will continue to put India on the global map by revolutionizing the world of snacks”, said Jacob George, CEO & Director of McGill Foods.

Typically, jams have the highest amount of refined sugar, and very little fruit content and come packed with preservatives and additives. Because kids love jam, its continuous consumption can lead to obesity, increased sugar levels, bad oral health and other issues amongst kids.

Eatopia Honey Jam led by example and raised the bar.

Eatopia Honey jams have 70% of exotic berries as its first ingredient versus other brands that have ‘Sugar’ as their first ingredient. “We add 0% refined sugar to our product and use a healthier alternative, “Honey”, for the sweetness. Our jams also have no artificial colours, flavours or preservatives. The superfood combination of real berries and honey makes it an ideal and tasty product without compromising your kid’s health”, said Jacob George, CEO & Director of McGill Foods.

The theme of the exhibition, The Future of the F&B Industry, aptly resonated with the ethos of Eatopia. At Eatopia, we are building a future of snacks devoid of any evil ingredients and high content of superfood ingredients.

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Awww and Sellebrate join forces to enhance the gifting experience!

The company is working on building an AI & ARI-driven business gifting platform called awwwX

New Delhi (India), March 13: Awww, a leading player in the augmented reality (AR) space, has announced acquisition of Sellebrate, an online portal specializing in gift cards. As part of this collaboration, Sellebrate’s CEO, Abhishek Mundhra, will join Awww’s executive team to drive Awww’s sales and growth.

Awww has been disrupting multiple sectors by introducing the mainstream applications of augmented reality. The company specializes in taking the traditional utility of products and services a notch higher by adding a touch of AR. This partnership will enable Awww to broaden its gifting offering and provide customers with a more comprehensive range of options. By leveraging Sellebrate’s expertise in gift cards, Awww plans to expand its reach and penetrate the market more quickly.

Awww already offers AR-enabled corporate gifts for employees. These unique gifts, such as joining kits, anniversary gifts, and festive gifts, feature QR codes that, when scanned, load a custom-branded AR experience. This innovative feature allows employees to receive personalized messages from their CEO or other high-level executives, delivered as holograms, making the gift-giving experience truly memorable and engaging.

With the addition of Sellebrate’s gift cards, Awww has introduced an exclusive AR feature that adds a new dimension of personalization to gifting. Customers are now able to create customized AR gift cards by embedding photos and videos, previewing AR videos, and scheduling the gifting date.

This way, Awww makes it possible to breathe life into Sellebrate’s gift cards by introducing the exclusive AR feature.

Moreover, Awww is developing an AI and AR-driven business gifting platform called awwwX, which will help businesses give innovative and personalized gifts to their employees. By leveraging AI and AR technologies, awwwX will provide personalized recommendations, experience and design based on specific prompts to help boost employee engagement.

According to Vikas Batra, CEO, and Founder of Awww, “The partnership with Sellebrate will enable us to offer a full range of gifting options to our customers. We are excited to bring Sellebrate’s expertise in gift cards to our platform and leverage it to enhance the overall gifting experience. We believe that this partnership will help us penetrate the market more quickly and reach a wider audience.”

Abhishek Mundhra, CEO of Sellebrate, said, “We are thrilled to join forces with Awww and introduce AR technology to gift cards. We believe that this will add a new dimension of personalization to gifting, which has never been done before. With Awww’s expertise in AR, we are confident that together we can create a unique and compelling gifting experience for our customers.”

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Avani Institute of Design conducts its First Year Mid Semester Exhibition with the theme ‘Dhi’- Reflection

Professor Neelkanth Chhaya, Ar. Tony Joseph, Dr. Soumini Raja and Students 

Kozhikode (India), March 13: Avani Institute of Design conducted its first mid-semester exhibition for their first-year students on February 22nd, 2023, with the theme “Dhi” – Reflection. The students from the foundation studio displayed projects they completed as part of the programme.  It included exercises in ink, pencil, and color. It also included perception drawings and film analysis.

The Foundation studio is titled “Thinking hands and performing body”. Professor Neelkanth Chhaya, Ar. Tony Joseph, and Dr. Soumini Raja made up the review panel. The Foundation Studio is directed by Ar. Niranjan C Warrier, accompanied by Ar. Sebastian Joseph, Ar. Anjali Sujat, Artist Anto George, Ar. Anupama V J, Ar. William George, Ar. Pavitra Nelson and Ar. Kailas Unnikrishnan.

The exhibition displayed all of the works created as a part of the interdisciplinary studio education programme from 2022 to 2023, illuminating its framework, ideas, methods, and final products. It offered a singular chance to explore architecture from the viewpoint of first-year studio students. The exhibition served as proof of the studio’s emphasis on learning through exploration in its instruction.

The exhibition is a testament to the studio’s teaching methodology that emphasizes learning through discovery. “Spontaneous knowing-in-action yields unexpected outcomes, and we react to the surprise by a kind of thinking what we are doing while we are doing it”, Schön’s principle of “reflection in action” has been a guiding force for the students throughout the course, helping them to produce unexpected outcomes that have fueled their creativity and problem-solving skills.

“We have learned important lessons about making, crafting, materiality, and collectives all of which intersect across studio domains through the varied and experimental projects presented in “Dhi”. We were exposed to various methods that create connections between the humanities and the arts. This helped us visualize concepts, combine different media to represent ideas, and help us understand the importance of light in space and how we perceive it, which is strictly related to the effects of time,” said Ar. Tony Joseph Chairman and Principal, Avani Institute Of Design.

The “Dhi” exhibition presented a wonderful chance to get acquainted with the field of architecture and appreciate the creativity of first-year studio students. In order to demonstrate how teamwork and collective effort have contributed to the success of the projects on display, Avani emphasized the collaborative nature of the studio education experience.

Website: https://avani.edu.in/

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Viranica Manchu’s Maison Ava Opens in Harrods, First ever for an Indian Brand

New Delhi (India), March 13: Couture childrenswear label Maison Ava is delighted to announce that it has opened in Harrods, the world’s leading luxury department store.

Harrods marks Maison Ava’s first location in London where it can be found in the Mini Super Brands area on the fourth floor. The edit comprises Maison Ava’s show-stopping couture pieces for boys and girls from 2-14 years.

The edit, which has been exclusively curated for Harrods, has arrived ahead of the busy party season and Eid, and Maison Ava’s stunning collection of heirloom-worthy pieces will ensure that children are perfectly dressed for life’s most precious occasions.

Every single Maison Ava piece is made by hand by its atelier of expert designers and embroiderers who have trained in the world’s most prestigious couture houses. Hundreds of hours of handwork go into the making of a single garment, elevating each piece with extraordinary attention and detail.

Children’s comfort is at the heart of Maison Ava’s designs, which is why the beading is artfully placed and the shapes of each garment are strategically designed so children can move with ease in clothes they will love to wear.

Maison Ava’s founder and creative director Viranica Manchu comments, “It’s a dream come true to be stocked in Harrods. As a mother of four, I’ve been a customer at Harrods for many years, so it’s wonderful to see our pieces on the shop floor. Maison Ava is the result of my passion for couture combined with exquisite Indian artisanry. I’m excited to showcase our pieces to Harrods’ discerning customers and hope they fall in love with our designs.”

For more information please visit www.maisonava.com

Profile for Viranica Manchu

Viranica Manchu is the founder and creative director of Maison Ava. Born and educated in New York, she developed a passion for design and luxury at a young age and went on to pursue degrees in jewelry design, gemology and fashion marketing. Following her studies, she moved to her family’s homeland of India to broaden her experience in jewelry design.

Viranica is the wife of Vishnu Manchu, a prominent actor, producer and entrepreneur. With a growing family, she began her search for thoughtfully made occasion-wear for her young children. When she couldn’t find the level of craftsmanship she was looking for, she was inspired to create their own party wardrobe. Her designs quickly drew attention and enthusiasm, and propelled Viranica to start Maison Ava.

Driven by her entrepreneurial spirit and love for fashion, Viranica built a fully operating India-based atelier where Maison Ava’s creations are entirely made from start to finish. She is committed to preserving the country’s unique craftsmanship in weaving and embellishment and blending it with innovative style cuts and designs.

As a mother of four, she knows the challenges of dressing children in fancy clothing, and so she is placing children at the very center by being mindful of using soft and natural fabrics and strategically setting beading and embroidery. Her vision for Maison Ava is to create a brand that is loved as much by her young clientele than by the grown-ups who outfit them.

Quick Facts:

Maison Ava is the first ever Indian origin childrenswear brand to be displayed at Harrods.

Viranica is the daughter in law of Dr. M. Mohan babu, prominent film actor, producer, and educationalist. She is also the niece of the late Shri. Y.S Rajasekhara Reddy and the cousin of Shri. Y.S Jagan Mohan Reddy, the Chief Minister of Andhra Pradesh.

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