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Kiran Nair, VP-Digital Growth

Mumbai (Maharashtra) [India], February 28: Leading digital solutions player, Infidigit, who have continuously redefined the Search Engine Optimization or SEO landscape in the country and has represented India in several global forums and stages. To unleash the full potential of SEO services, one needs to have a personalized strategy backed by a dynamic team, and hence Infidigit has taken a major step in the big league by appointing Mr. Kiran Nair as VP-Digital Growth.

Mr. Kiran Nair’s responsibilities would include developing, implementing, tracking, and optimizing the digital marketing campaigns across the SEO channels. “I am excited to be part of this journey with Infidigit. They have certainly carved a niche for themselves within the industry and their vision for the next 5 years resonates with India’s Digital growth story. SEO is still a channel that has been over-looked by many but with Infidigit, we intend to revitalize this perspective and educate the importance of this channel within the relevant circles” said Mr. Kiran Nair.

Infidigit further aims to strengthen the current market share in India as well as enter into newer geographies both in the domestic and the overseas markets. With over a decade’s experience in the digital and the search industry, Mr. Kiran Nair’s appointment as VP-Digital Growth is a step in the right direction, which is also complemented by the onboarding of over 40 new search experts in just the previous quarter. With the experience of working with National and International brands in their organic growth journey, Kiran will be able to lead the integrated marketing campaigns from concept to execution. He has the strong understanding of the current marketing tools and strategies, honed by his experience of working with top agencies like Publicis Convonix, Logicserve and NP digital.

Commenting on Kiran’s appointment, Mr. Kaushal Thakkar, Founder & MD, Infidigit, said, “The growing demand of SEO in India and other geographies puts Infidigit in a vantage position to expand SEO services across regions and industries, and this would mean strengthening our human capital to gear up for this boom in the business. We are extremely pleased to add value to our leadership team and are confident that Kiran will form a part of the strategic think-tank that will move Infidigit into the next level of growth.”

In a recession-hit world, SEO is a need of the hour for business sustenance. The growing internet penetration rate and the adoption of digital has made India the epicenter of digital transformations. Additionally, the dependance of a 21st Century being on Google Search makes it the biggest market research tool for marketers. “We’ve always measured SEO success with the business impact it creates, and we intend to continue doing the same for many more brands under Kiran’s leadership. Infidigit has been at the forefront of SEO in India and we are now gearing up to set benchmarks on the Global SEO landscape by 2028”, Mr. Thakkar further added.

According to a recent report by businessresearchcompany.com, the global SEO market size was valued at USD 52 billion million in 2021 and is expected to expand at a CAGR of around 17% during the forecast period, reaching USD 103 billion by 2028. Over 92% organic searches globally happen on Google, and Infidigit being India’s first organic search platform, is banking on this tremendous marketing potential.

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Ahmedabad (Gujarat) [India], February 28: Imagine learning without a screen or a projector or a computer or presentation. An informal setting with just you and some fellow business owners. Most people may think they would have to go a few decades into the past to find themselves in such a setting, but this is precisely what a company from Ahmedabad is executing.

ABC, the company has come up with a unique three-day experiential learning programme that helps entrepreneurs and businessmen take a break to get back to the fundamentals, i.e. ABC by way of learning and unlearning. ABC is the brainchild of entrepreneur Mihir Mehta and advertising professional Vasim Habib. They decided to name their venture ABC because the three alphabets refer to the basics or fundamentals and helping participants get back to fundamentals is what their aim is.

“It is one-of-a-kind experiential programme where the participants take a break. A lot of people take vacations, but it is a vacation and not a break. Our programme is an actual break. There are no classes or presentations. There are only discussions and dialogues focusing on three key values – Fun, Think, and Learn – and that too in an informal setting. The goal is to help participants stop, think and learn. It happens in stages, one after the another,” said Mihir Mehta, Co-creator of ABC.

A marketer and public speaker, Mr Mehta has been training and consulting businesses and entrepreneurs for over a decade.

“Most people are always looking for upgrades. They want to upgrade their smartphones, TVs, office, home, lifestyles and everything. But they forget to upgrade themselves. People may think that they are upgrading themselves by reading motivational or self-help books, but it doesn’t work like that. The need is to upgrade themselves, their own thought processes, and everything else they want to upgrade in life will automatically follow. This is what our unique experiential learning programme delivers,” said Vasim Habib, Co-creator of ABC.

ABC conducted its maiden experiential programme from February 17 to 19 in Udaipur with 14 participants, who engaged in a series of fun and learning activities that helped them discover their inner selves.

“It has been an amazing experience. I have learnt how to think and find time for myself. I realised the things I am missing in life. As an entrepreneur, my focus is always on business, but this programme has made me release that the business is separate from me as an individual,” said CA Chintan Pujara, one of the participants.

“There was something new in every session. We know what we need to do to grow our business, but we don’t always know how to do so. The programme has helped me open my brain and expand my horizon,” said CA Nimesh Hariya.

ABC is going to host the second experiential programme from March 17 to 19 and is expecting around 20 entrepreneurs. It is also going to hold similar programmes in Surat and Pune. ABC plans to have two or three such programmes every month.

“For the past seven months, we were working on the broad contours of the programme. We were working on the content of the programme. We are now executing it. We are overjoyed by the response the first programme received and are confident that we will soon be having programmes all over the country,” added Mr Mehta.

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–    HRX’s first marathon to be held on 5th March at Bandra East, Mumbai Suburban, Mumbai, India

–    Participants to receive HRX Tshirt, Medal, Certificate and much more

–    Prize money of upto 3 Lakhs will be given to the winners

Mumbai (Maharashtra) [India], February 28: India’s first homegrown fitness brand HRX, jointly owned by Hrithik Roshan and Exceed Entertainment, announces the first edition of the HRX Half-Marathon to be held on Sunday, March 5th, at MMRDA, Bandra Kurla Complex, Mumbai. HRX aims to promote the importance of social inclusion and open the running community for all, with over 7500 participants who will take to the streets of Mumbai.

The support of the HRX partners community- Myntra, Cult, Noise, Enerzal, GNC, Lupin, GoPromoto and other esteemed sponsors has made sure that HRX launches its first Marathon in all its glory and offers a top-class experience to the runners of the city.

HRX has built itself a wellness eco-system for over a decade, having transformed sports performance and making it approachable, affordable and functional. For the more significant part of the decade, HRX by Hrithik Roshan has left a lasting impression on the country while becoming India’s most loved and No 1 homegrown fitness brand. As a trusted household name, they have left no stone unturned to ensure that participants attending the Marathon have a completely enjoyable, safe, healthy and entertaining experience. The participants would receive a Special Edition HRX Marathon Jersey, Participation Medal and Certificates, healthy refreshments, breakfast, and a string bag which is a reflection of the HRX way of life.

In addition to this, and in the spirit of gratifying participants who strive to be the best version of themselves, HRX is extending prize money of up to INR 3,00,000 to the top finishers across categories of the event.

This being the first year of the Marathon, HRX expects a massive community of runners from the age groups above 10+ to cover distances of 5K, 10K and 21K, as per their preference. Those who cannot travel also have the opportunity to participate virtually via _ https://hdor.com/app/#/registration/hrx-23-virtual-event/ticket-list and be a part of this historic event.

Commenting on the first edition of HRX’s Half Marathon, HRX Founder Hrithik Roshan said: “At HRX, we constantly strive to nudge our fitness enthusiasts to the next big challenge and help them discover and unlock their potential by undertaking seemingly daunting activities. The Half Marathon is one such challenge, and especially given how our community loves running; we owe them this event and the podium to go all out and celebrate their love for training and running. I can’t wait to see how this unfolds and becomes bigger year after year. So, I would personally call upon all the runners and enthusiasts to participate and celebrate our inert strength and endurance through the HRX half marathon race.”

Speaking on HRX’s First Marathon, Pallavi Barman, Business Head at HRX, said, “HRX is India’s first homegrown activewear brand, and we are thrilled to be announcing our own Half Marathon in Mumbai. This takes work and effort, and we have reached a stage where we are ready to claim our love for running through this celebration of endurance. 

With this, We would like to encourage everyone above the age of 10 years to come forward and participate in the 5km category, 15years+ for the 10km category and 18years+ for the 21km category to become active members of the HRX community and join hands with us in this long-standing partnership henceforth. A part of the proceeds from the Marathon will be given to Feeding India, a CSR initiative by Zomato. Additionally, we are very excited to have synergized with our partners and sponsors for creating this festival of health and wellness”

Registration and Terms & conditions for the marathon are mentioned here:

https://www.townscript.com/e/hrx-half-marathon-211032

Sign in to the above link with the code HRX20 while registering to avail 20% off on the participation fees.

About HRX: 

HRX, founded in 2013 by Hrithik Roshan and Exceed Entertainment, is a platform for bringing like-minded people together to believe in the philosophy of becoming the best version of themselves, empowering a billion people to ‘be their own hero’. HRX aims to revolutionize the fitness scenario in India as a value-for-money, high-quality alternative to international brands with its lines of sportswear and fitness accessories. The name represents the X-factor, signifying one to push oneself towards the path of excellence to achieve the best outcome possible. An example of a successful ‘Make in India’ story, HRX aims to revolutionize the fitness scenario in India as a value-for-money, high-quality alternative to international brands.

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Mr. Sandeep Kumar Pahariya, Chairman and Managing Director and Mrs. Niru Pahariya, Wholetime Director, VertexPlus Technologies Limited

To be listed on the NSE Emerge platform

Jaipur (Rajasthan) [India], February 28: VertexPlus Technologies Limited, a Jaipur based Information Technology company engaged in consulting, outsourcing, infrastructure and digital solutions and services, has announced its IPO for 14,79,600 shares at a price band of ₹91-96 per share, with a face value of ₹10 per share. Out of 14,79,600 shares, 7,02,000 shares are reserved for the QIB quota (including Anchor Reservation), 2,11,200 shares will be reserved for the HNI quota, and 4,92,000 shares are reserved for the retail quota, whereas 74,400 shares have been set aside under the market maker quota. The shares will be sold in lot size of 1,200 shares. The issue opens on the 1st of March 2023 for the anchors and on the 2nd of March 2023 otherwise. The closing date is 6th March 2023. It will subsequently be listed on the NSE Emerge platform. The lead manager to the issue is Beeline Capital Advisors Pvt. Ltd.

The projected utilisation of the proceeds raised from the issue is as follows:

– 70% for working capital requirements

– 20% for general corporate purposes

– 10% for the issue expense

VertexPlus Technologies Limited is an ISO 9001:2015 and ISO/IEC 27001:2013 certified Information Technology Company engaged in consulting, outsourcing, infrastructure and digital solutions and services. It collaborates with companies to fulfil their ever-evolving Information technology needs and supports their business with its enabling solutions to strengthen their current capabilities and build pathways for sustainable growth. The company has experience across various industry sectors. The company offers four broad categories of services – technology, consulting, infrastructure and outsourcing. The company offers quality and timely delivery of complex enterprise projects through 5 delivery models: off-shore, on-site, hybrid, global and strategic partnerships. VertexPlus Technologies has a global delivery network and a diversified customer base and revenue sources.

VertexPlus Technologies Limited has recorded consistent growth over the fiscal years. Its revenue from operations was ₹208.6 million in FY22 and ₹196.4 million in FY21, while it stood at ₹105.5 million for H1FY23. The company registered EBITDA in FY22 of ₹32 million, which was ₹21 million in FY21, and the same was ₹17 million for H1FY23. Its PAT for FY22 was ₹18.6 million and for FY21, it was ₹10.5 million; while it registered a PAT of ₹9.1 million for H1FY23.

Mr. Sandeep Kumar Pahariya, the Chairman and Managing Director of VertexPlus Technologies Limited, is the promoter of the company and has over 24 years of experience in the IT industry.

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New Delhi (India), February 28: Bollywood actor Karishma Raj Soni and Dubai-based serial entrepreneur Rohit Sharma have teamed up to introduce an exciting new makeup line to the UAE and Middle East markets. The collaboration between the duo is expected to result in a unique makeup brand that is not yet available in the market and will cater to the local community’s unique needs while keeping in mind their religious beliefs and cultural traditions.

The upcoming makeup line, which has been formulated to the highest global standards in quality and safety, is designed to offer top-notch quality products for both women and men. Karishma’s knowledge of the latest trends in beauty and fashion, coupled with Sharma’s proven business acumen and corporate experience, is expected to result in a distinctive and memorable beauty experience for customers.

“We hope that our products will have a place in their hearts,” said Karishma. “Our aim is to cater to the unique needs of the UAE’s local community while keeping in mind their religious beliefs and cultural traditions.”

The new makeup line is expected to be extremely exclusive, with products that are not yet available in the market, even with major brands. This exclusivity is set to make a significant impact in the makeup industry and appeal to a young generation of consumers from all over the world.

The launch of this exquisite range of cosmetic products is highly anticipated and is expected to take place in the second quarter of 2023. The faces of the brand that will represent the young generation of consumers from all over the world are set to be revealed soon.

Initially, the products will be available online through various platforms, and they will be distributed across the UAE and worldwide through Sharma’s Dubai-based operations partners, Anand and Gayatri Jeswani. This will ensure that the products are easily accessible to customers, regardless of their location.

“We plan to introduce a makeup brand that is not yet available in the market, and we are excited to bring it to the UAE and Middle East markets. We are confident that the brand will appeal to customers who are looking for a unique and memorable beauty experience,” said Sharma.

More details about the products are set to be announced before the launch date. The business partners are excited about the launch and are confident that their new makeup line will be a huge success in the UAE and Middle East markets. The collaboration between Karishma Raj Soni and Rohit Sharma is set to result in a distinctive makeup brand that will cater to the unique needs of customers in the region while offering top-notch quality products for both women and men. The launch of this new makeup line is set to be a game-changer in the makeup industry, and customers can’t wait to try out the products.

For more information and details, contact

Rohit Sharma

rohit@veintiunabelleza.com

karishma@veintiunabelleza.com

www.veintiunabelleza.com

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Venkateswarulu Jayavarapu, Managing Director of Vasantha Logistics, Wins Prestigious Pride of Hyderabad Award

Hyderabad (India), February 28: Venkateswarulu Jayavarapu, Managing Director of Vasantha Logistics, a trusted logistics partner for corporate clients and SMEs, has been awarded the prestigious Pride of Hyderabad Award.

Mr. Jayavarapu Venkateswarulu is a second-generation entrepreneur and has an experience of more than three decades in the logistics industry. Under this leadership, Vasantha Logistics has grown by leaps and bounds. It has grown to more than 35 locations and continues to expand its footprint all over Telangana.

The Pride of Hyderabad Award was conferred upon Mr. Venkateswarulu Jayavarapu at an award ceremony at Ravindra Bharathi in Hyderabad. Senior IPS officer VC Sajjanar, who is serving as vice chairman and managing director of Telangana State Road Transport Corporation, was the chief guest at the function, which was also attended by top corporate leaders, government officials, artists, and other celebrities. The Event was hosted by the Department of Culture & Language , Government of Telangana, Greater Hyderabad Municipal Corporation , Weave Media & Digital Connect.

The Pride of Hyderabad Awards have been instituted to celebrate the success stories of individuals and organizations for their efforts to contribute to Hyderabad’s growth. The awards identify the change makers, bring them on a common platform, and usher in synergies for further growth and development of Hyderabad. The awards are also aimed at contributing to Telangana’s growth by promoting Make in Telangana.

The Pride of Hyderabad Awards were established to recognize exemplary contributions made by individuals or organizations that have worked towards furthering the growth and development of cities like Hyderabad and Telangana at large. Mr. Jayavarapu Venkateshwarulu’s recognition for his efforts is well deserved as he has laid special emphasis on leveraging current digital tools and technologies to bring greater efficiencies into his operations. Vasantha logistics has been chosen as Best Logistics Services Provider in Telangana & Hyderabad.

“It is my privilege to have been selected for the Pride of Hyderabad Award along with so many other successful personalities. At Vasantha Logistics, we are committed to providing highly efficient logistics service and contributing to the growth of Telangana and the country. We will continue to strive to achieve excellence,” Mr. Jayavarapu of Vasantha Logistics said upon receiving the award.

The fleet of Vasantha Logistics presently covers more than 7,000 km a day and is working on plans to further expand its network and cater to customers in multiple locations. Mr. Jayavarapu has undertaken various initiatives to take Vasantha Logistics to the next level. The adoption of latest digital tools and technologies to usher in greater efficiencies is among these initiatives.

“We steadfastly adhere to the values and traditions of the company but we also realize the need to evolve by implementing digital tools to compete in today’s world,” he said.

Vasantha Logistics is an experienced and trusted logistics partner for corporate clients and SMEs in Telangana and Andhra Pradesh. With 47+ years of experience, the company serves more than 200 happy clients with over 55 branches across the two states.

Vasantha Logistics boasts a large fleet of 120 vehicles and has handled the transportation of 1.6 crores of articles till date. These well managed routes are handled by their team of 500+ experienced and skilled employees who are dedicated to providing fast and efficient services to customers.

The company employs state-of-the-art technology including GPS tracking systems to ensure accurate delivery times and up-to-date status updates on deliveries, making it a reliable choice for businesses looking for end-to-end logistics solutions. Additionally, Vasantha Logistics offers expertise in handling special packaging requirements for different types of goods.

The dedication and commitment from its Managing Director Venkateswarulu Jayavarapu paid off when he recently received the prestigious Pride Of Hyderabad Award – recognizing his hard work in taking Vasantha Logistics to the next level. With this driving inspiration at its helm, Vasantha Logistics continues to provide its customers with quality services each day!

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New Delhi (India), February 28: MG Lion News, a fast-growing online gaming platform, has associated with Bhojpuri Dabangg, which represents the Bhojpuri film industry in the Celebrity Cricket League (CCL).

Asia’s largest gaming platform MG Lion News has acquired the sponsorship rights for Bhojpuri Dabangg for CCL 2023. The logo on MG Lion News Online will be seen on the Bhojpuri Dabangg team jerseys as a part of the sponsorship deal.

“It is a matter of great pleasure for the entire team of Bhojpuri Dabangg that Asia’s largest gaming platform is sponsoring us. The association shows that the team representing the Bhojpuri film industry is being recognised globally. I extend my gratitude to MG Lion News for the sponsorship and am confident that the partnership will benefit both sides,” said Manoj Tiwari, actor and captain of Bhojpuri Dabangg.

Dinesh Lal Yadav Nirahua also welcomed MG Lion News’ decision to associate with the Bhojpuri Dabangg team.

“The Bhojpuri film industry is not only rocking on the big screen but has also shown that it cannot be ignored even on the sports ground. The association of MG Lion News is an important development,” he said.

Bhojpuri queen Rani Chatterjee and YouTube Queen Amrapali Dubey also expressed happiness at MG Lion News’ association with Bhojpuri Dabangg. They noted that the platform has more than ten lakh users in Asia and offers a range of more than 100 games including cricket, football, hockey, table tennis, etc. They also said that the association is not only a matter of pride for the Bhojpuri Dabangg team but for all speakers of Bhojpuri language which is being recognised at the international level.

In the latest match played at CCL, Bhojpuri Dabangg faced off against Chennai Rhinos in Jaipur. The Bhojpuri team comfortably beat its counterparts from southern India. The news of the association of MG Lion with Bhojpuri Dabangg came as a happy surprise for the team and Bhojpuri actresses cheering the team.

It is noteworthy that MG Lion News is a trusted app that shares all details related to a wide variety of news. MGLion.com is also a part of the network. Real-time and useful updates have made the website a popular platform among users. The company has a specialised team to take care of the technical aspects of the operation. It also has a 24×7 customer care to address customer queries.

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Mumbai (Maharashtra) [India], February 28: Nikita Rawal, the renowned Indian actress, and model has released a new love song titled “Shy Shy Dil” which is directed by Shonoy Roy. The music video features Nikita Rawal and has already garnered significant attention for its beautiful portrayal of love and romance. The beautiful song sung by Jyotsana.

“Shy Shy Dil” is a soulful and melodious love song that perfectly captures the essence of falling in love. The song is composed by Yash Wadali. The event has witnessed very energetic performance by Nikita Rawal on Shy Shy Dil.

Speaking about the release of “Shy Shy Dil,” Nikita Rawal said, “I am extremely excited to share my new love song with my fans. It was a wonderful experience working with the Shy Shy Dil team.  We all put in a lot of effort to ensure that the music video turned out to be exactly how we had envisioned it. I hope that our viewers enjoy watching ‘Shy Shy Dil’ as much as we enjoyed creating it.”

The music video for “Shy Shy Dil” is a beautiful representation of love and features stunning visuals that are sure to leave a lasting impression on the viewers. Nikita Rawal has launched her Production house and Music Level.

https://youtu.be/WkAq2MJlZAM

“Shy Shy Dil” is a beautiful addition to the Indian music industry and is sure to capture the hearts of audiences across the country. The music video is now available to watch on various digital platforms, and fans of Nikita Rawal can enjoy her melodious voice and mesmerizing performance in this beautiful love song.

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Mana La Excellence Academy Announces APPSC/TSPSC Group 1 Mains RRP Plus Program – Think Beyond Test Series

Hyderabad (India), February 28: Mana La Excellence Academy Leading Coaching Institute in Hyderabad is proud to announce the launch of its new APPSC/TSPSC Group 1 Mains RRP Plus Program, designed to help students prepare for this important state-level examination. With the tagline ‘Think Beyond Test Series’, this innovative program will provide students with a comprehensive approach to achieve success in the Mains exam.

The unique features of this program include rapid revision sessions, Classroom based Q&A practice, daily practice questions, subject wise practice tests and mock tests. La Excellence provides weekly schedules complete with a 60 day Schedule as well as APPSC secure Q&A material and work book. Additionally, they also have answer writing sample sheets and subject wise practice questions which need to be completed after each subject is covered in detail.

The institute has made sure that their program is available both offline at the institute as well as online via an app so that students living away from Hyderabad can also take advantage of this opportunity.

This comprehensive course has been designed by a team of dedicated professionals having experience in both Public Service Commission Exams and Civil Services Coaching. They have put together all the necessary materials required for success in one place in order to make it easier for students to prepare for their exams without any hassle or confusion. The materials provided are updated regularly so that students get access to only the best content available.

In order to ensure that every student gets individual attention during the course, La Excellence also provides two-way communication between faculty and students through their interactive platform which helps them gain more insights into their studies as well as clear any doubts they have regarding their preparation process. Furthermore, they also organize regular doubt clearing sessions where experts explain complex concepts in detail and provide assistance when needed.

D Malleswari, one of La Excellence IAS Academy Hyderabad’s renowned Group 1 faculty members, said that candidates can avail this course both offline at the institute as well as online via their dedicated website www. manalaexcellence.com or by downloading the app (Mana La Excellence) available on both Android and iOS operating systems.

With such comprehensive features, Mana La Excellence Academy Hyderabad’s TSPSC/ APPSC Group 1 Mains RPP Plus Program promises to be beneficial for aspiring candidates looking forward to scoring well in Group 1 examinations. The institute offers various payment plans along with discounts on early bird registrations making it even more attractive for interested individuals who want to invest in their future career prospects while gaining access to world-class learning resources.

Recently La Excellence IAS Academy , the parent institute of Mana La Excellence,  has been awarded the prestigious title of ‘Best IAS Coaching Institute in Hyderabad’ by What After College, an Educational Portal in India.

At La Excellence, their main focus is on providing holistic career guidance and advice, which helps equip students with all the necessary skills required to be successful IAS officers or civil servants. To do this, they conduct rigorous assessment processes as well as personal counseling sessions with faculty members who will create personalized pathways that are tailored to each student’s individual needs and aspirations so they can achieve their dreams without any difficulty. An exclusive mentorship program is created to make sure that no student is left behind.

La Excellence has branches in Hyderabad & Bangalore.

Hyderabad branch – Ashok Nagar

La Excellence IAS Academy in Hyderabad is located at: Ashok Nagar Extension, 1-10-233/F, Indira Park Rd, Opposite Punjab National Bank, Kavadiguda, Hyderabad, Telangana 500020

Phone: 7207955032

Hyderabad Branch – Madhapur

Metro Pillar No 1724, Opp Lucky Restaurant, 3rd Floor, Maphar MK Eternal, Hitech City Rd, Madhapur, Telangana 500081

Phone: 90524 92929

Bengaluru Branch

La Excellence IAS – 99, 2nd floor, 80 Feet Rd, beside poorvika mobiles, Chandra Layout, Attiguppe, Bengaluru, Karnataka 560040

Phone: 91214 12929

La Excellence IAS Website:  https://manalaexcellence.com

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New Delhi (India), February 28: To enhance the overall employee experience, the global engagement platform Advantage Club has launched NFT powered Rewards & Recognition solution – a first-of-its-kind in the industry.

This NFT-powered solution with blockchain technology will make rewards & recognition more unique and valuable to employees. It will provide a transparent, tamper-proof, verifiable record of rewards to increase trust and fairness in the rewards program.

On the launch, Sourabh Deorah, Co-Founder & CEO, Advantage Club said, “Recognition is all about creating an experience for the end user. Ability to mint NFTs when an employee is recognised, dawns a new era in the employee experience. This is a first-of-its-kind solution in the world, and we are seeing an exciting response from companies looking to revamp their Reward & Recognition program with a new age twist.”

This new-age NFT-powered Reward & Recognition solution was created keeping in mind the needs of the companies looking to enhance the relevance and belongingness of an employee’s achievements during and after his tenure with the organisation. As a technology, an NFT-powered solution will not only enhance the employee experience during their tenure but also leaves a legacy behind, even after an employee leaves the company.

In addition to the Reward & Recognition, NFT-powered solutions will also take the community engagement experience on the platform to the next level by introducing DIY NFTs, a ready marketplace, and the option to decentralise to provide real value to the end users.

In Deorah’s opinion, “It will help immensely in enhancing the value proposition of the reward and recognition program for the millennial employees and the new-age employers alike. It will also enhance the branding for the corporate as an employer who cares about the well-being of the employee and provides value in every aspect of employees’ life.”

The NFT-powered Reward & Recognition solution is the first step in the web3.0 journey. The company will enhance the entire employee experience by integrating technologies such as Metaverse, Virtual reality, mixed reality, and more. Together it will make the digital journey of all employees on par irrespective of location, language, job profile, etc. It will revolutionize how employee engagement is perceived and implemented globally, and Advantage Club is at the forefront of bringing these innovative products to the market.

Advantage Club is a global employee engagement platform with benefits like rewards, recognitions, flexible benefits and perks on a single platform. It provides end-to-end solutions to facilitate employee engagement through exclusive privileges and rewards by brand partners, allowing them to reach out to targeted customer segments. Established in 2016, Advantage Club is a brainchild of UCLA postgraduates Sourabh Deorah and Smiti Bhatt Deorah, who identified employee benefits as a space to create disruption using data mining and analytics. Currently headquartered in Delaware, Advantage Club has an impressive client portfolio featuring Accenture, Concentrix, Teleperformance, Hexaware, EY, Target, BCG, Lafarge, Resort World Sentosa, and many more.

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