Chef Jaggi is the brainchild of Inhouse, a Vadodara-based design and branding consulting company.
New Delhi (India), April 1: Jagdish Farshan, the name synonymous with premium quality farshan and sweets for more than eight decades, has launched its mascot, Chef Jaggi.
A brainchild of Vadodara-based design and brand consulting company Inhouse, which has been managing the branding of Jagdish Farshan for the last seven years, Chef Jaggi was launched last week. Inhouse played a pivotal role in branding excellence from ideas to execution and strategy to management standpoint.
Chef Jaggi is now officially the mascot for Jagdish Farshan, representing the iconic and world-famous bhakharwadi. Jagdish Farshan’s customers have 100 reasons to know, remember and choose Jagdish Farshan, and with the launch of Chef Jaggi, they have one more.
“It is a matter of great pride and honour for all of us at Inhouse to be a part of this remarkable milestone for Jagdish Farshan. I am so glad that the ingenious concept of choosing a mascot as the face of the brand struck the right chord and Chef Jaggi came to fruition. Chef Jaggi symbolises authenticity, quality and innovation, the very values that have contributed to Jagdish Farshan becoming synonymous with the best quality snacks and sweets for the last 84 years,” said Keyur Patel, Founder and MD of Inhouse.
Coming up with a mascot for a prominent brand like Jagdish Farshan, which has a rich legacy and a vast loyal customer base, was not easy.
“To give an interesting spin to the visual and marketing evolution of a brand that has evolved over several decades needed a creative solution of a new level altogether. We worked on a rollercoaster ride of ideas, options, sketches, drafts and versions that ultimately resulted in the final version that is Chef Jaggi. We felt the name also ticks the right boxes and adds a new identity to Jagdish Farshan to help it stand out against other brands with similar names and identities,” explained Mr Patel.
Inhouse collaborated with artist Kanan Asher for the physical manifestation of Chef Jaggi’s impressive avatar.
“I express my sincere gratitude to Kanan Asher for bringing the idea to life. I also thank Kalpesh Kandoi, Neeta Kandoi and Aakash Kandoi for entrusting us with such a prestigious and crucial task,” added Mr Patel.
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Mumbai (Maharashtra) [India], April 1: Haus & Kinder is a modern design-led D2C brand focused on a millennial mom’s self-fulfilling journey and the new beginnings in her life.
Haus & Kinder is a category leader in the bedsheet category and muslin swaddles on Indian marketplaces. The brand has grown over 50% in FY23 and has set an ambitious target of touching Rs 100 Cr in Sales in FY24. The brand has currently expanded to UAE and USA markets after achieving success in the Indian market. Haus & Kinder has been recognized as the Most Admired D2C Brand Of The Year – Home at the D2C Leadership Awards, 2022. The brand was also listed among “30 Startups to watch out for”, INC 42, May 2022, and “500 Challenger Brands”, Your Story, 2022.
Haus & Kinder announced leading actor Kalki Koechlin as its brand ambassador in 2022. As part of the partnership, Kalki Koechlin, the celebrity mom, will promote Haus & Kinder products across multimedia platforms. Along with Kalki, Haus & Kinder has launched a digital campaign film, #MomsBeautifulWorld.
Haus & Kinder inspires millennial moms to build beautiful homes, experience easy parenting and create beautiful moments with their families. Entrepreneur Duo, Kanupriya Anand & Saket Dhankar introduced the brand in 2018 with a vision to disrupt the home and baby category with a design-led lifestyle brand. Today, Haus & Kinder promises to deliver trendy home and baby essentials at a fair price, at a click of a button. The brand is present on Indian marketplaces like Amazon, Firstcry, and Flipkart and has its own website www.hausandkinder.com.
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New Delhi (India), April 1: The visit of Mr. Randeep S Sarai, a pro-Khalistani MP from Canada, to Warsaw, Poland, has raised eyebrows and sparked some concerns. While the pro-Khalistani sentiment has been on the rise in India, with many Khalistani groups protesting around the world, Mr. Sarai’s visit to Poland and his reception by prominent community members like JJ Singh, President of Friends of BJP (BJP’s overseas wing) & also the President of the Indo-Polish Chamber of Commerce, has added a new dimension to the debate.
Mr. Sarai’s visit to Poland has been seen as a serious matter, given his pro-Khalistani leanings and the ongoing protests by Khalistani groups in India. The fact that he was welcomed by a certain group of Indians in Poland is concerning. JJ Singh President of Friends of BJP (BJP’s overseas wing) & also the President of the Indo-Polish Chamber of Commerce, who was at the forefront of welcoming Mr. Sarai has been also been rumored to have helped Indian students from Ukraine cross borders illegally into other European countries with the help of some other organization working in Poland, has only added to the speculation.
However, it is important to note that Mr. Sarai’s visit to the gurudwara in Warsaw was a private affair, and there is no evidence yet that he met with any Khalistani groups or individuals during his visit. In fact, JJ Singh has clarified that Mr. Sarai’s visit was purely a business one, and that he was not involved in any illegal activities.
The Indian government has been monitoring the activities of Khalistani groups around the world and has been working closely with other countries to counter their propaganda and activities. Mr. Sarai’s an MP from Canada visit to Poland has only added to the concerns of the Indian government, as it suggests that pro-Khalistani sentiments are being kept alive and well in certain parts of the world.
It is important to note that the Khalistani movement in India is not a new phenomenon and has been active for several decades. The movement seeks to establish an independent state for the Sikh community in Punjab, India. While the movement has lost much of its steam in recent years, there are still many individuals and groups who support its cause.
The Indian government has been working to address the grievances of the Sikh community in Punjab, and has taken several steps to improve their socio-economic conditions. However, the Khalistani movement remains a challenge for the government, and it will require a multi-pronged approach to address the root causes of the problem.
In conclusion, Mr. Randeep S Sarai’s visit to Poland and his reception by JJ Singh has raised concerns about the pro-Khalistani sentiment in another European country. While it is important to take such visits seriously, it is equally important to avoid jumping to conclusions without concrete evidence.
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Lead India Foundation, whose Chief Mentor was the Late Dr. A.P.J. Abdul Kalam, the renowned aerospace scientist who served as the 11th President of India with the vision for the youth to Be the Change for Nation Development as a vision for the new millennium, recently set a World Record with The World Book of Records at Town Hall, Bengaluru when it honoured An Egalitarian Earth Warrior Dr. Anusha Srinivasan Iyer among India’s Most Powerful 111 Women of India.
Lead India Foundation President Dr. Hari Krishna Maram created a World Book of Record by honouring 111 Power Women, including IAS, IPS, IRS, IFS, KAS officers, film celebrities, industry leaders, NGO leaders, and sports personalities, among others 111 minutes.
A sought-after Writer, Director, Media Strategist, sought-after TEDx speaker, Life Coach, Social Entrepreneur, Gender-Animal and Environment Activist, and one of the driving forces behind the Make Earth Green Again MEGA Foundation, Pawsitive Farm Sanctuary, and Zindagi Helpline, Dr. Anusha Srinivasan Iyer is a woman of multiple facets!
Best known as a Firebrand Journalist with a golden heart, Dr. Anusha Srinivasan Iyer is also in the news as a Global Award-winning Writer-Director with ‘Saare Sapne Apne Hain’, her film on child labour, hope and happiness, starring Vedant Gill and produced by Siddhant Gill and Krishnaveni Srinivasan and Ramachandran Srinivasan, has won rave reviews across borders winning over 128 awards and having been screened in over 150 national as well as international film festivals!
Dr. Anusha Srinivasan Iyer’s organisation, Make Earth Green Again, MEGA Foundation, strives to protect the planet. With the mission to reverse the environmental damage caused by mankind. She, in her myriad ways, not only repaints the Earth green but also mobilises and inspires the youth to stand up for the same!
Serving as a catalyst in bringing responsible like-minded individuals, environmental activists and organizations together, Anusha works closely in association with the government and its ministries for citizen welfare. She is also known for her stance on the issues of tribal welfare, senior citizen safety, rehabilitation of acid attack victims and her work towards gender equality, LGBTQ empowerment, street children welfare, participation in conclaves and inspirational talks, filmmaking with a cause and youth life coaching among many others.
Anusha Srinivasan Iyer has also earned respect for her commitment towards social, environmental as well as cultural causes. For the same, she received numerous awards, accolades and recognition as the winner of the Life’s Real Heroes awards of India in 2019, The Economic Times Icon Award for Strategic Brandmaker and Social Entrepreneurship, acknowledgement as the ET Rising Indian by The Economic Times, The Mid-Day Icon Awards, christened as the “Queen Bee of Brand Strategy” by Forbes India among others. She is also the recipient of the International WEE Women Excellence Empowerment Award, National Excellence Award, Women of Influence Award, People’s Excellence Award, Inspire Award, Mukkti Foundation Achievers’ Award for Animal Welfare, Mid-Day Powerful Woman Award for Brand Custodianship& Image Strategisation, Dadasaheb Phalke Film Foundation Award, Main Hoon Beti Award, Samaj Ratna Award, Dadasaheb Golden Camera Award, Iconic Achievers Award, Perfect Achievers’ Lifetime Achievement Award for Brand Custodianship and Image Strategisation, Haryana Garima Award, Karmic Awards, Gurugram Achievers Award, Egalitarian Earth Warrior Award at the National Summit of Holistic Sciences, and has been felicitated by MAEER’s MIT Pune for her social consciousness and has been acknowledged with The National Wellness Award by The Shree Swami Samarth Annakshetra Trust, Akkalkot.
Other laudable initiatives include animal rescue through Pawsitive Farm Sanctuary, which has opened its doors to over 119 rescue cats and dogs, besides feeding thousands and laying the foundation for a farm sanctuary across six acres. Pawsitive Farm Sanctuary has gracefully graduated from being a small home to a haven, a sanctuary for every animal in need of a helping hand. Besides old, maimed, abandoned and amputated cattle and rejected calves that will be housed in a Gaushala, there will be ample space for senior donkeys and horses to graze and live in happiness. The foundation also plans to expand to wild animal rescue and rehabilitation in the future.
Anusha, through her auto-heal group Zindagi Helpline, armed by professionals and empaths alike, holds hands with depressive and suicidal patients and has taken care of over 168 people since Sushant Singh Rajput’s suicide.
On her work front, Anusha Srinivasan Iyer is the Founder and Mentor of Naarad PR & Image Strategists, one of India’s premier PR, Brand Strategisation and Image management agencies, besides being the Brand Custodian of respected actors. A strong believer that if you want to do something, you make time for it, Anusha also writes and directs films as well as pursues a fruitful life of social activism.
“A Developed India is not just a dream or a mere Vision in the mind of every Indian, but it is a Mission we all need to take up and succeed,”
Dr. A.P.J. Abdul Kalam, while elucidating his vision for India in the new Millennium, stated. Looks like Lead India Foundation, by honouring such inspiring women, is living up to its name by being the change this millennium.
For more information, visit: https://www.instagram.com/naaradanusha/?hl=en
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Diksha Chillar is a national medallist in Archery, a state-level footballer and a black-belt in Karate
New Delhi (India), April 1: Aethleti Circle Founder Diksha Chhillar is bringing new waves of change in the sporting eco-system Diksha is a national medallist in Archery, who has been a part of the Indian National camp. Diksha also excels in other sports like Football and is a Black-belt in Karate. She is currently an entrepreneur and the founder of a sports management company named ‘Aethleti Circle’. Diksha has been associated with Indian sports for more than a decade and aims to redefine the dynamics of Indian sports.
Diksha never settled by excelling in one sport and she always had the hunger to achieve more. She represented her state ‘Haryana’ in football and earned the black-belt in Karate. She has mastered multiple sports and that’s very inspiring especially at a time when there were many barriers for female athletes. However, Diksha feels that the environment has changed for the better and it is now more suitable for the growth of women in sports. She says: “I’ve seen women emerge and conquer the Indian sporting fraternity over the years. From Sania Mirza and Mary Kom to PV Sindhu and Nikhat Zareen, the examples are there for all to see. It was easy in the beginning but personalities such as them have brought a positive wave of change in Indian sports. I am confident that women will take Indian sports by storm in the coming years and I will put my best efforts to continue bringing a positive shift in Indian sports.”
Since her childhood, Diksha has been very athletic and had a great affinity for sports. She was supported by her family all the way but the eco-system was not ideal for female athletes at the time. Despite the barriers, Diksha made her way up to the very top in Archery. She dominated the state competitions and even made it to the Indian National Camp. However, ups and downs are always a part of an athlete’s life and she didn’t really get the opportunity to represent India. But as they say, it’s always the ‘darkest before dawn’ and the hiccup motivated her to dig deeper and begin something which could revolutionize Indian sports.
After her career as an athlete, Diksha embarked on the idea of revolutionising the Indian sports industry. Her journey as an entrepreneur started in 2020, when she founded Aethleti Circle with the primary vision to help athletes fulfill their maximum potential on the field while the company takes care of all the matters off the ground. Both Aethleti Circle and Diksha are making a positive difference in Indian sports and we certainly wish the best for their future endeavours.
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Anmol Sachdeva is a Fit India Ambassador, a professional Yoga athlete and fitness expert
New Delhi (India), April 1: Anmol Sachdeva is an international Yoga athlete, fitness enthusiast, entrepreneur and the national ambassador of the Fit India movement. The boy from Patna is bringing a wind of change in Indian yoga and the fitness industry. India, the country which gifted Yoga to the world has forgotten its roots and Anmol aims to unearth our ancient spiritual glory. Besides a healthy body, fitness has a wide spectrum which engulfs our mind spiritually. Anmol plans to cultivate the broader spectrum of fitness and provide a detailed plan which includes physical fitness along with mental health and spirituality. As a professional athlete, Anmol is India’s torchbearer of Yoga in the world and he aims to instill the same pride and motivation within other athletes.
When Anmol was a young boy growing up in Patna, fitness was a luxury and gyms were sophisticated destinations for the privileged. As an avid lover of cricket, Anmol was very energetic from childhood and spent most of his time on the playgrounds, playing his favourite sport. It was not until the eleventh standard that Anmol diverted his focus and passion towards Yoga, fitness and body-building – and looking back at it now, it definitely worked wonders!
Things took a turn towards the right direction when Anmol shifted from Patna to Gurgaon to stay with his maternal uncle. In Anmol’s own words, “it certainly was the turning point of my career.” With his uncle’s backing, Anmol went on to follow his passion and dreams. He graduated with a degree in sports science and landed himself a really good job with a top tier company in the field he has always loved.
The results haven’t come overnight. The dedication, hardwork and research that the team puts in for each and every client, has seen ‘Aesthetics by Anmol’ grow immensely in the last one year.
Speaking on their secret to success, Anmol says – ” Our one one one personalised training is so detailed and strategic hat once people signed in they started to see results in less than 10-12 weeks. They started to recommend us to their friends and family and that’s when our business took off. We have more than 2000 people who went through our trainings and transformed their body and most of them came because of their friend or family recommended them our services.”
Anmol is now planning to take it to the next level. India, the country who gifted Yoga to the world has forgotten its roots and Anmol aims to unearth our ancient spiritual glory. Besides a healthy body, fitness has a wide spectrum which engulfs our mind spiritually. Anmol plans to cultivate the broader spectrum of fitness and provide a detailed plan which includes physical fitness along with mental health and spirituality. It definitely sounds an exciting prospect and we will certainly have a keen eye on Anmol’s future endeavours.
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Mumbai (Maharashtra) [India], April 1: Golden Tulip, a Louvre Hotel Group’s brand, operated by Sarovar Hotels debuted its most acclaimed international culinary event, “Club Des Chefs,” on March 29th, 30th and 31st in India. The event was successfully held at Mumbai’s Hotel Marine Plaza, a Sarovar Premiere Hotel.
Chefs from France, the Middle East and Indonesia participated in the India edition of “Club Des Chefs” along with Indian Chefs. The celebrated guest for the occasion was Philippe Renard, French Culinary Ambassador, Louvre Hotels Group and President of the famous association “Chefs De France”.
At the event, Chef Agus Susanto and Chef Rahmad Pambudi magically produced signature Indonesian dishes Vegetable Gado- Gado and Lemongrass & Galangal flavoured Lamb Stew. Chefs of France Repetto Cyrille, Saunier Matthieu, prepared Bouillabaisse; Candied lamb with Sweet Potato; and Crème Brulée. Tunisian Chef Mohamed Sami Ben Chagra served Octopus Salad; Harissa marinated lamb shank with cous- cous, Pan seared fish with Vegetables and cumin flavoured tomato sauce; and Mini brik.
These talented chefs used local ingredients and chefs from Sarovar and Golden Tulip were partnered in the journey.
“India is a nation with a rich culinary diversity and is the origin of many different tastes, spices, and ingredients. The Club des Chefs India Edition is a unique culinary event for guests as well as a chance for international chefs to experiment and learn about the enormous variety of flavours and ingredients India has to offer.” Said Ajay Bakaya, Managing Director, Sarovar Hotels.
“ Golden Tulip is well known for setting high standards for food and drink and for pursuing creative culinary endeavours around the world. India is known as the “Spice Bowl of the World” because of the long history of spices. We are delighted to expand Club Des Chef in the Indian market.” said Mathieu Rouri, Vice President International Operations, Louvre Hotels Group.
Club Des Chef has emerged as a testament to Golden Tulip brands, which have continued to excel in the F&B sector through constant modern innovation, new concept development, and a desire to constantly adapt to local culture, flavours, and preferences.
About Golden Tulip
The Golden Tulip hotel chain was founded in the early 60s with the opening of the first Golden Tulip hotels in the Netherlands. It went on to experience constant growth, expanding throughout the world while striving to remain attentive to changes in customer needs and demands. Today a part of Louvre Hotels Group, the brand boasts over 190 high-end hotels in 44 countries. Each hotel is committed to high-quality standards infused with the personality of its manager and steeped in local culture. The Golden Tulip hotels have a lighthearted outlook on life, work and travel. Adapted to the lifestyles of today’s business travellers, these hotels invite clients to combine business and pleasure, enabling them to experience and share unique, fun-filled moments and memories.
About Louvre Hotels Group
Ever since it was founded in 1976 by the Taittinger family, the Louvre Hotels Group has been experiencing continual growth. Starting out as a French business, the company has gradually extended beyond the country’s borders, as it did in 2009 after its merger with Golden Tulip Hospitality and its substantial portfolio of hotels across the world. More recently, the addition of the Indian Hotel Group Sarovar Hotels to our brand portfolio was a turning point in our development. Today we are particularly proud to be the 2nd largest European group: Louvre Hotels Group has a network of more than 1,700 hotels, from 1 to 5 stars, in 60 countries across the world!
ABOUT SAROVAR HOTELS PVT. LTD.
Across India and Beyond…
Sarovar Hotels Pvt. Ltd. is a leading hotel management company and one of the fastest-growing chains of hotels in India. Headed by a team of industry veterans, the Company manages over 100 operational hotels in 70+ destinations in India and overseas, under Sarovar Premiere, Sarovar Portico, Hometel, and Golden Tulip brands. The brands cover the 3, 4, and 5-star spectrum. Sarovar Hotels also operates a Corporate Hospitality Services division with the management of services at various prestigious Business Schools. With 12 regional sales & reservations offices located across India, Sarovar Hotels & Resorts is one of the largest and most diverse hotel management companies in the country today. Sarovar Hotels is part of Paris’s headquartered Groupe Du Louvre, a major player in the global hospitality industry, with a portfolio that now includes 1700 hotels in 60 countries. Sarovar operates a full hotel offering, spanning 3 to 5 stars, with Groupe Du Louvre’s historic brands (Golden Tulip, Royal Tulip, Tulip Inn) along with Sarovar brands.
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New Delhi (India), April 1: Gulf Business Excellence Award recipient, Dr. Nithin Raveendran Nair, is a true inspiration to us all.
Four foreign company owners from Oman recently won the prestigious Gulf company Excellence Award at the GCC business conclave held at the Atlantis Hotel Dubai.
Omani entrepreneurs have now received prestigious awards at this gathering for the first time. Four of the fifteen winners were Omani-based businesspeople, including Dr. Nithin Raveendran Nair of the Axis group of companies, who was singled out for recognition as a young, emerging entrepreneur.
Currently, the AXIS Group of Companies has achieved a leading position in the engineering and event management industry under Dr. Nithin Raveendran Nair’s leadership. The company has received wide recognition for its event management and engineering services, including the “Best Event Management Company” and “Best Company in Music Festival” awards. The company is operating successfully in Oman, UAE, Bahrain, and India, serving top hospitality and luxury destinations such as the Ritz Carlton Al Bustan, W Muscat, The Chedi Muscat, and Barr Al Jissah Shangri La.
He has demonstrated that with hard work, perseverance, and determination, anyone can achieve success, no matter their starting point in life.
Dr. Nithin Raveendran Nair’s relentless drive for success has resulted in a long list of accolades, including the 2015 Gulf Business Excellence Award and the title of “Youngest Entrepreneur of the Year” by the Home Ministry Award for the entire Middle Eastern Region.
Born and raised in Trivandrum, Kerala, Dr. Nithin Raveendran Nair understood the power of education from an early age. He financed his own Master’s degree in Computer Science from the Amrita Institute of Technology through determination and hard work.
In Oman, where he had come to clear up his family’s financial commitment, Dr. Nithin Raveendran Nair faced a series of daily struggles. Starting as a Technical Support Assistant for Sokkia Surveying Equipment with a salary of just 150 Omani riyal and sharing his accommodations with six other people, Dr. Nithin Raveendran Nair persevered in his pursuit of success. His unwavering motivation enabled him to secure a better-paying job at a noted telecom company in Oman, setting him on the path to success.
With his exemplary skills, Dr. Nithin Raveendran Nair quickly climbed the corporate ladder, moving up from a Sales Engineer to a Sales Manager and finally to Business Head of the company. Along the way, he completed his Master in Business Administration (MBA) and eventually decided to venture out on his own.
Joining the AXIS Group of Companies, Dr. Nithin Raveendran Nair took a job in a well-established business house in Oman as an Executive Director to sustain financial security.
Nevertheless, he eventually left that job to focus full-time on the AXIS Group of Companies. Dr. Nithin Raveendran Nair pursued a Doctorate Degree in Business Management from the United States of America, which he completed.
Outside of his professional achievements, Dr. Nithin Raveendran Nair is also an avid sports car enthusiast with a passion for travel. He has explored a total of 69 countries and is the proud owner of one of the best sports car collections in Oman, including Lotus, Brabus, Maserati, Porsche, Infiniti, Volvo, and more.
Dr. Nithin Raveendran Nair’s life story is nothing short of remarkable, and it is a testament to his perseverance, grit, and determination. He is an embodiment of the idea that anyone can achieve great things with hard work and dedication, regardless of their starting point in life. Individuals can seek out @axisnithin to gain inspiration from him.
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Infertility and Mental Health Summit, supported by IMBesharam.com
New Delhi (India), April 1: Infertility is an uncomfortable and stigmatised topic in India. This does not steal away from its alarming rise. “Nearly one in six married couples are believed to be impacted by infertility in India, sadly less than 1% seek medical assistance. This is due to lack of awareness, and difficulties in access/ affordability of treatment”, Aatish Rathi, Birla Fertility. Diagnosis and treatment of infertility can cause extreme psychological stress among the couple spanning confusion, frustration, depression, anxiety, hopelessness, and guilt. Women bear the brunt of infertility distress because of the cultural conditioning that a woman is primarily responsible for bearing the child.
Still, a large number of medical experts are ill equipped to address infertility related mental health challenges especially with the sensitivity it demands. One of the male clients struggling with low sexual desire stated that the andrologist insensitively remarked ‘why are you making a big fuss about desire, you are a man.’
To highlight the mental health wellness gap in infertility diagnosis and treatment, GetIntimacy, India’s leading platform for intimacy education, with support from IMBesharam and other sponsors, concluded the much-anticipated Infertility and Mental Health Summit on 22nd January 2023, in Gurgaon, India. The Summit saw participation from over 100+ healthcare professionals – andrologists, gynaecologists, infertility specialists, mental health experts and sexual wellness brands – Birla Fertility, Ananta Hempcare, IMBesharam, Haplocare, Gravid, Apex Healthcare, to name a few. The Summit was dedicated to sensitising healthcare experts on mental health challenges couples (especially women) face while undergoing infertility treatment.
Prior to the summit, GetIntimacy surveyed over 100 infertile couples and discovered alarming insights. “It’s high time we normalise discussions around infertility and its impact on a couple’s psycho-social life”, said Pallavi Barnwal, founder of GetIntimacy.
The survey showed how a couple who is diagnosed as ‘infertile’ enters a vicious cycle.
A large number of couples reach the brink of divorce. In one instance, the husband’s family threatened the wife to ‘give a child’ or face separation over her ‘inability to conceive’.
Then, most infertile women compare themselves to their friends/ relatives with kids and feel isolated and stressed about it.
Finally, excessive interference of parents/ in-laws drastically affects the couple’s mental health. In one instance, a mother-in-law kept a check on her daughter-in-law’s timing of sex, and even dared to ask her ‘did you have sex previous night’. This created acute mental stress because of a grave violation of privacy.
Sadly, such cases are just the tip of the iceberg, with countless others under the carpet.
Dr. Meenakshi Ahuja, Gynaecologist and Senior Director at Fortis La Femme said that it is unfortunate that women associate self-worth with being a mom which equates infertility to being ‘not good enough’. Also many times, mothers /in-laws too, tend to make the woman feel ‘incomplete’ by constant bickering.
Also, working women who choose to have children later in life, are put under additional pressure that this is the price being paid for prioritising career aspirations.
Many Indian men are unwilling to admit that they can have sexual problems because it hits their notorious ‘male ego’. Dr. Surbhi Singh, Gynaecologist, highlighted that when female patients come for treatment, they’re accompanied by their mother/ in-law. The husband’s tests are delayed or never happen.
This is due to the social conditioning that manhood equals his sexual performance. However, performance anxiety and erectile dysfunction are quite common. And many men remain unaware of the treatment options available, the most powerful of them being Ayurveda.
“Herbs like Ashwagandha, Shatavari etc., can improve sexual health and help with infertility. Hemp is a very potent element too, it can improve sexual performance, quality and help avoid certain sexual challenges”, said Mansi Sood, Ananta Hempcare.
Subject matter experts lamented about the lack of sexual education. The men are unaware of their desires, lack personal hygiene and miss out on the basics of pleasure for a woman. They project unrealistic expectations from porn which further distances their wives. Women, who have had a sheltered upbringing, accept this as something ‘wrong’ with themselves.
Thus many marriages remain sexless even though couples are perfectly healthy and IVF is opted because they start seeing sex as a chore.
“Of late, sexual health educators & doctors, social media influencers and sexual wellness brands like IMbesharam have been trying to de-stigmatize pleasure and other taboos.
At IMbesharam we have been working tirelessly for a decade to open conversations between experts and seeking, husband and wife, parents and children. We showcase sex toys as a means of healthy adult pleasure. Basically, they are just pieces of rubber and silicone, it’s our mind that makes it what we imagine it to be.
We are also trying to make access to sex toys easier because pleasure focus can greatly alleviate the mental health burden usually associated with sex and infertility.” Raj Armani, Founder IMBesharam, India’s leading adult store
Mental health easily gets overlooked in the fertility story. It’s only after the plethora of physical tests are given a clean chit, is the psychological perspective hinted at. Else, neither desire nor the emotional burden of infertility, ever given importance.
During pregnancy too, a lot of women undergo postpartum depression but are forced to keep quiet, else they will be seen as bad moms. The panellists underlined the need for making psychological checks a part of infertility treatment and the pregnancy journey.
“Normalising conversations around treatment options, especially for mental health challenges, is vital. At Birla, we partner with couples, so that they are aware and remain the decision makers. We have specialised facilities for both physical and mental wellbeing. We ensure that we are accessible and encourage communication so that couples do not feel isolated”, Aatish Rathi, Birla Fertility & IVF.
Dr. Nidhi Jha, a leading Gynaecologist & IVF expert also reiterated that a healthy communication channel is crucial, for both men and women to open up safely; with each other, their families and with the health expert.
Conclusion
Overall, the Infertility and Mental Health Summit drove pertinent conversations on viewing infertility not just an end symptom to be handled clinically. But looking at it from a holistic purview, including mental health, sex education and social discussions. The Summit drove home the fact that infertility is not solely a woman’s responsibility. And reiterated that cultural drivers need to be addressed with medical ones to resolve this challenge.
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Chandigarh (India), April 1: Punjab State Council for Science & Technology and CMS VATAVARAN organized three-day Film Festival & Forum on LiFE at Chandigarh University, Gharuan, Mohali, from March 28th30th with an aim to encourage students, youth, policy-makers, government officials and media representatives to adopt environment-friendly lifestyles in their day to day life for improving the environment and mitigating the effects of climate change. This event was a part of the Environment Education Programme (EEP) of the Ministry of Environment, Forest & Climate Change, Govt. of India, for which PSCST is the state nodal agency in Punjab.
The film festival was inaugurated by Dr Jatinder Kaur Arora, Executive Director, Punjab State Council for Science & Technology. She gave insights into India’s Nationally Determined Contributions towards Climate Change and emphasized the need for putting forward and propagating sustainable ways of living.
The 3-day event featured screenings of various national and international award-winning films, including the 2022 Oscar-nominated Indian documentary film in the Best Documentary Feature Film category “All That Breathes” by filmmaker Shaunak Sen and CMS VATAVARAN award-winning film Revival of Kali Bein, a rivulet in Punjab. In addition to the film screenings, a panel discussion on “Empowering Youth to Tackle Climate Change: Education for Sustainable Development” was organized which was moderated by Mr Sabyesachi Bharti, Deputy Director of CMS VATAVARAN and the panellists were Mr Aditya Madan, Governance Fellow to the Minister of Governance Reforms, Govt of Punjab, Mr Ankit Chhabra, Mr Ajay Sharma, and Dr K.S. Bath, Joint Director of PSCST.
The festival also included a three-day Green Filmmaking Workshop led by Mr Ritesh Taksande from FTII, one of India’s most prominent Mojo Educators, and Film and Photography Educators. During the workshop, 25 participants worked together to create 180-second impact films which were screened in the closing ceremony which was graced by Mr Aditya Madan as the guest of honour.
Approximately 1,800 students, members of the general public, and civil society participated in the festival, which complemented the ongoing “Bharat ka Amrit Mahotsav” and “India’s G20 Presidency” celebrations. The festival aimed to inspire and educate individuals on how they can make a positive impact on the environment and contribute to a sustainable future.
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The post Celebrating a Greener Future – Punjab State Council for Science & Technology and CMS VATAVARAN host Three-Day Film Festival & Forum on LiFE at Chandigarh University appeared first on OUR INDIA.