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Assan: Youth4Nation delivers motivational talk to students at DHSK College

Guwahati: A motivational program under the aegis of the forum Youth4Nation was held at DHSK College in Dibrugarh on Tuesday.

Addressing the students of the college the Chief national Coordinator of Youth4Nation Lt Gen VK Chaturvedi (Retd) said that 65 percent of India’s population is below 35 years of age and this will give demographic dividend at least for the next few decades which the Prime Minister of India refer to as Amrit Kal. He said that as students they should keep three things in mind. Firstly, they need to study and do their duties sincerely, secondly, students should remain attached to their culture and origin and thirdly they should stand by those who are serving our mother land.

Lt Gen Chaturvedi was accompanied by Lt Col Manoj Sinha (Retd), National Coordinator of Youth4Nation Col Lalit Borah (Retd), Ramana TSV from CodeTantra, Arvind Tripathi, Mentor & Entrepreneur and General secretary Youth4Nation and Dr David Kardong, Professor, Department of Life Sciences, Dibrugarh University.

Earlier the Principal of DHSK College Dr Sashi Kanta Saikia in his welcome speech said that the institution is committed for holistic development of the students because as future leaders of the country they have big stakes and have a great role to play in transforming the country as a leader of the world community.

Col Lalit Borah (Retd) introduced the dignitaries to the audience and spelt out the aim of the Forum.

He said that Youth4Nation is a group of senior veterans, IAS, IPS, entrepreneurs and senior academicians spread across the nation.

The aim of the Forum is to reach out to the youth, particularly of the college and university level and share their experiences with regard to securing India of their dream in general and its emerging security challenges in particular.

The program started by paying tribute to Late Lt Gen (Dr) N S Malik who was the founder mentor of Youth4Nation.

The Vice-Principal of DHSK College Dr. P D Goswami, Students Relation Coordinator Dr. JP Phukan besides other faculty members and hundreds of students were present in the meeting.

Dr. Bhaskar Das Coordinator of the Information and Career Guidance Cell of the College acted as the moderator.

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Parsh Technologies leads the way to bring awareness about the web 3.0 space

Rajkot (Gujarat) [India], March 1: Parsh Technologies hosted a fascinating event to raise awareness about the web 3.0 space in Rajkot, Gujarat. The live event was hosted and led by Ravi Vaishnav, CEO & Founder of the company and its latest project – Citizen of Metaland. A Modern Massive Multiplayer Role-Playing Game (Modern MMORPG) that works on a play-for-fun, mint-to-earn model with a revenue structure in place that benefits the players and keeps them on their virtual toes in every way.

The event was for employees and metaverse enthusiasts to gauge and become aware of the field’s future and the magnificence of transforming and adapting into the web3 space. Ravi Vaishnav highlighted the basics of Web1, Web2 & Web3 and some of the other important aspects of building and operating a metaverse.

Fundamentals of blockchain, metaverse, cryptocurrency, NFT, and metaverse gaming were also some of the major pointers covered here. The employees were also taken on a roadmap journey of the company, its achievements, and its future.

There was a Q&A session conducted at the end to ensure there was good interactivity and excitement within the audience. Everyone participated and became aware of where they stand in the future of the virtual world and how it’s time for India to make way for advancement in the web 3.0 space.

Citizen of Metaland and its CoM token are going live very soon; the team also announced that viewers must turn on the website and their pages on social media to catch updates on more live events to come this year.

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A Car Bodyshop Chain That’s Changing The Game In India  

Thiruvananthapuram (Kerala) [India], March 1: Onroad makes the news again! With the facelift of a Toyota Land Cruiser LC 200 (2008) Model to LC 300 GR Sport variant, Onroad becomes the first car body shop in India to achieve this feat. They had achieved an India-first with LC200-300 conversion earlier. Onroad Bodyshop is a trendsetter, an auto enthusiast’s paradise, and a premium service provider all at the same time. Now a trusted name in the sector, celebrities often drop their rides for a facelift or a restoration job at Onroad and also, and they have restored or modified cars for films, a job that requires an eye for detail and utmost finesse. Designed as a franchisee business model and headquartered in Malappuram, Kerala. Onroad is a unique body shop that is attracting customers from all over India thanks to the variety of services and world-class results.

They have everything a car owner is looking for. Now known as the facelift capital of Kerala, they have already completed over a hundred facelift jobs. Out of these, 22 are Toyota Landcruisers, a massive hit among Toyota luxury car owners. They also routinely do facelift jobs for Mercedes Benz models, BMW, and Audi, among others. Vintage cars are in queue waiting for their rebirth at Onroad. Having completed over a hundred restorations, the expert team at the body shop has upped the ante for other players in the sector. Painting is another one of their fortes, offering a wide range of OEM, custom, and speciality paints to automaniacs across the country. Onroad is open to franchisees and continues to finalise plans to open in Cochin, Hyderabad, and Dubai. We can soon see Onroad’s state-of-the-art franchise outlet in Kochi by July 2023. Watch the BTS and more on their Instagram. Visit the website to know more.

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A Role Model for Women in Business: The Heartwarming Story of Shraddha Shrivastava’s Journey

A Role Model for Women in Business: The Heartwarming Story of Shraddha Shrivastava’s Journey

New Delhi (India), March 1: Shraddha Shrivastava is a woman entrepreneur who has made a name for herself in the digital marketing industry. Born and raised in a small town, she had big dreams of becoming a doctor, dancer, and engineer, but eventually found her calling in the field of digital marketing. She started her career as a freelancer and later transitioned to entrepreneurship with the launch of Digital Height, an agency that specializes in social media marketing, content creation, and LinkedIn coaching.

Shrivastava’s story is one of determination and hard work but also one of overcoming obstacles and breaking stereotypes. As a female entrepreneur in a field traditionally dominated by men, she faced many challenges including lack of support and funding. However, she refused to let these obstacles stand in her way. Despite the odds against her, she persevered and built a successful business.

What truly sets Shrivastava apart is her unwavering determination to break gender stereotypes. As a female entrepreneur in a field traditionally dominated by men, she is a true trailblazer and an inspiration to many. Her story is a reminder that with hard work, dedication, and perseverance, anything is possible.

But Shrivastava’s accomplishments extend far beyond just her business success. She is also a popular creator on LinkedIn, and is currently one of the top 200 members of the platform’s Creator Accelerator Program Alumni in India. Through her engaging content and informative videos, she shares her knowledge and experience with others, helping them to build their personal brand, create engaging content, and grow their network on LinkedIn. Furthermore, She is a role model for many as her story is a reflection of her passion and dedication to helping others.

Shrivastava’s journey to success was not without its challenges. Like many entrepreneurs, she faced many obstacles and setbacks along the way. But through her determination and her unwavering belief in herself, she was able to overcome these challenges and achieve her goals. Her journey is an inspiration to anyone who has ever faced a setback or obstacle, and serves as a reminder that with hard work and perseverance, anything is possible.

In conclusion, Shraddha Shrivastava is a woman of many talents, a true inspiration, and a role model for many. Her journey from a small town girl with dreams of becoming a doctor, dancer, and engineer to a successful businesswoman, who helps businesses increase their online presence is nothing short of remarkable. Her story is a heart-touching one that teaches us that with passion, dedication, and a never-give-up attitude, we can achieve anything we set our minds to.

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Dr Girish Tathed Discusses Autism And The Need For A Homeopathic Treatment To Tackle The Brain Disorder

The homeopathy doctor has helped many autistic children attend regular schools and lead normal lives

Pune (Maharashtra) [India], March 1:  Autism is a prevalent brain disorder affecting thousands of children in India. In the past two decades, there has been a 178% increase in autism cases, and currently, 1 in 100 children in India suffer from it. Despite its high prevalence, the conversation surrounding autism rarely receives mainstream attention.

Dr Girish Tathed, a homeopathy doctor from Pune, recognized this problem and engaged with media professionals to raise awareness about autism and its cure. During his interaction with the media, Dr Tathed highlighted the social struggles that autistic children face in India. They are often ostracized and discriminated against, leading to feelings of inferiority. Difficulties with communication, listening, and concentration also prevent them from receiving a normal education, which can impact their mental health and lead to conditions like clinical depression and chronic anxiety.

Dr Tathed emphasized the importance of identifying autism symptoms early on and discussed homeopathy as a promising treatment option. He shared his own homeopathic inventions and treatments that have helped many autistic children lead healthy and happy lives. Dr Tathed has practiced homeopathy for several years and has seen positive results in improving the cognitive and behavioral abilities of children with autism. He debunked the stigma surrounding homeopathic treatments by sharing anecdotes about his successful treatments.

Dr Tathed believes that homeopathy is the best treatment option for children with autism because it provides long-term solutions that focus on their holistic well-being. Homeopathy not only helps children with communication and cognitive abilities, but it also tackles mental health issues associated with autism. This approach ensures that autistic children and their parents can live stress-free lives without unnecessary stigma.

Talking about the need to make homeopathic treatments more mainstream, he says, “Not many parents are aware about treatments like homeopathy that can help their kids lead normal and happy lives. An ideal blend between traditional and modern science allows homeopathy to dive deep into the brain disorder’s roots and bring about permanent changes in autistic children. Being completely natural and free from side effects, homeopathic medicines make for an ideal remedy for a complication that is common in children. Through my treatments, I strive to convey the essence of homeopathy and let people know the wonders it can work!”

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The Top 9 Certifications That Can Help You Succeed

The Top 9 Certifications That Can Help You Succeed

New Delhi (India), March 1: In this fast-paced world, you can never stop upskilling yourself. Hence, there is always a huge demand for IT certifications in the market. Companies across various sectors are always on the hunt for people who have not only relevant experience but also professional certification in the same domain.

The certificates enable the organisations to understand that they can believe in the employee, and the employee is also eager to go the extra mile. Having such a certificate on your resume not only increases your chances of being employed but also helps you earn more than others.

Some of the most trending certifications in the market that will give you a good salary hike and increase your chances of being employed by a top-tier company are:

CISA: Certified Information Systems Auditor

Certified Information Systems Auditor (CISA) is a globally recognised certification administered by the ISACA (Information Systems Audit and Control Association). The CISA Training is opted for by individuals who want to gain knowledge and expertise in implementing a risk-based approach to plan, execute, audit, and report an organization’s IT and business systems.

CISA certification is proof that an individual has what it takes to be a security professional and can excel in domains like Information Systems Auditing Process, Governance and Management of IT, Information Systems Acquisition, Development and Implementation, Information Systems Operations and Business Resilience, and Protection of Information Assets. An average salary of a CISA-certified professional is $149k.

CISM: Certified Information Security Manager

Certified Information Security Manager (CISM) is an international professional certification for Information Security Managers provided by the ISACA (Information Systems Audit and Control Association). As the name of the certification suggests, it imparts the knowledge of designing, implementing, and managing an information security programme to the trainee.

It is one of the most recognised and valuable certifications for Information Security Managers across the globe. Certified professionals are highly in demand and tend to earn much better than non-certified professionals. A professional who is CISM certified has an average salary of $131k per year.

PMP: Project Management Professional

Project Management Professional (PMP) is one of the most popular project management certifications provided by the Project Management Institute (PMI). According to the PMI website, PMP certification is “created by project managers for project managers.” The certification is sheer proof that a project manager has what it takes to be a successful project manager and make any project a success.

There are certain requirements that a project manager must fulfil to qualify for a 180-question exam. PMP-certified project managers tend to earn 23% more than non-certified project managers, and the average salary of a PMP-certified project professional is $112,000.

TOGAF: The Open Group Architecture Framework

The Open Group Architecture Framework (TOGAF) is one of the most common frameworks for enterprise information technology architecture. It is a framework that is used by businesses of all sizes across numerous sectors to ensure effectiveness and efficiency in whatever business decisions they take.

TOGAF-certified individuals are known to simplify complex technical processes and impactfully develop the organisation’s long-term technology infrastructure. These professionals are highly in demand, and organisations prefer hiring them to manage their business enterprise architecture. The average salary for a TOGAF-certified individual is $146k per year.

CISSP: Certified Information Systems Security Professional

Certified Information Systems Security Professional (CISSP) is a popular cybersecurity management certification taken by security professionals who aim at effectively designing, implementing, and managing a cybersecurity and IT management program.

Organizations today look for individuals who are not only experienced in system security but also have a CISSP certification to prove their expertise. An individual who is CISSP certified can earn an average salary of $119k per year.

CCSP: Certified Cloud Security Professional

The Certified Cloud Security Professional (CCSP) is for experienced IT professionals who have some experience in security and now want to make an impact in cloud-based cybersecurity. Being certified enables employers to see that you have all the required technical skills for securing valuable assets in the cloud.

As organisations today move towards a cloud setup, demand for professionals who are skilled in cloud-based cybersecurity is high. An average salary of a CCSP-certified professional is $127k per annum.

CCSK: Certificate of Cloud Security Knowledge

Certificate of Cloud Security Knowledge (CCSK) is one of the most recognised Cloud Computing Certifications across the globe. Professionals who want to get started with cloud security and earn some cloud credentials should opt for CCSK. The certification also helps the trainee get a taste of vendor-neutral understanding of security data in the cloud.

With organisations migrating to the cloud, the need for information security professionals is always high. So, having a CCSK certification makes you stand out and increases your probability of having a job. An average salary for a CCSK-certified professional is $121k.

ITIL Foundation: IT Service Management Certification

Information Technology Infrastructure Library, or ITIL, is one of the most sought-after certifications when it comes to managing the information technology systems of an organization. The ITIL 4 Foundation certification introduces the trainee to an overall model required to create, deliver, and continuously improve the technical aspects of a company’s products and services.

The foundation certification is for people who want to refresh their ITIL knowledge or start their ITIL 4 journey. Companies look for certified professionals that enable them to know if an individual will be able to increase their business productivity. As a result, an ITIL 4 Foundation certified professional earns an average salary of $98k.

Docker Certified Associate (DCA) Certification Training Course

Docker’s importance as a tool for effective software development raises the demand for DCA certification. The training course focuses on all the necessary tasks of a Docker Certified Associate. The certification states that the individual has expertise in running containerized apps, deploying images across clusters, prioritising and resolving issue reports, migrating applications to containers, and other Docker-related tasks.

Hence, organisations that focus on container-based software development look for Docker Certified Associates. The certification can be taken by everyone who is looking for career growth and has an interest in cloud technologies. The average salary of a Docker Certified Associate is $90k.

Conclusion

By now, you should know all the certifications in various domains that you must invest in if you want to make an impact in this big economy. HKR Trainings ensures that you receive the best training and certification available for all of the above certifications. We have well-experienced trainers and specially curated content to deliver all the relevant knowledge and required practical understanding to help you excel.

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Technology Mogul Vimal Daga Supports Indian Government’s Cloud First Policy

New Delhi (India), March 1: While making way for the overall growth and development of India, technology expert and philanthropist Vimal Daga has announced a free-of-cost AWS Cloud Enablement Training Program, which is a visionary initiative to help India achieve its $5 trillion dollar economy. During a meet and greet with talented students recently, he made this announcement which will help millions of aspiring technology professionals and students in India.

The world is gradually ushering into a global village as digitalization becomes an indispensable aspect of every industry across the globe. Keeping in view the same, the Ministry of Electronics & Information Technology, Government of India had announced the Cloud First Policy that aims at promoting and adopting cloud computing across all departments.

As an ode to this visionary initiative by the Government of India, technology mogul and a true philanthropist at heart, Vimal Daga, has announced a specially designed and free-of-cost AWS Cloud Enablement Training Program to upskill the youth of the country in cloud computing. “I strongly believe that when India grows, we grow. Any country’s growth is measured in GDP, and in India, we have a huge target in the upcoming 2-3 years to reach a $5 trillion economy. In order to fulfil this vision, the Indian government has come up with an array of innovative policies and one such great policy that will empower the youth as well as the professionals of the country is the Cloud First Policy. Career counsellor and coach Preeti Daga joined him in this mission and stated, “To contribute our bit towards this initiative, we, at the Linux World, are organizing a free-of-cost Amazon Web Services (AWS) Cloud Enablement Training Program that will help the youth and professionals to get a hands-on experience on cloud computing right from the basics and become future-ready,” Vimal Daga, the Founder of Linux World Pvt Ltd and Arth School of Technology firmly shared.

Currently, AWS is the pioneer in providing computing services that help to build sophisticated applications with increased flexibility, scalability, and reliability, which makes it a sought-after skillset amongst technology professionals. Hence, the free-of-cost AWS Cloud Enablement Training Program will go a long way in empowering technology enthusiasts like never before. “I firmly believe that money should never be a factor that stops an individual from learning. I understand that it can be difficult for the youth, especially to invest in hefty training programs. Hence, I have kept this specially designed training program free of cost so that anyone who has the zeal to learn can learn and contribute his bit towards India’s upward growth trajectory. I envision training 1 million people on AWS Cloud services. After all, knowledge is multiplied when it is shared. Let’s join hands to do something phenomenal for our nation!” Vimal Daga concluded.

Prior to this initiative, Vimal Daga, along with his better half, Preeti Daga, also organized various philanthropic initiatives that have created ripples of change in society. Some of their most celebrated initiatives include the Progressing with Humanity initiative aimed at changing the youth’s perspective towards employment and career and encouraging them to practice humanity while achieving milestones in their careers. Earlier last year, they also hosted Jazbaa, a youth fest for social empowerment in Jaipur. The fest organized a multitude of discussions on the importance of adding a touch of humanity to the existing

education and corporate sector. The AWS Cloud Enablement Training Program by Vimal Daga is open to all. Interested participants can sign-up for their training programmes, which are free of any cost.

BRIEF MR VIMAL DAGA, Founder Linux World (p) Ltd, Arth School of Technology

A Technology Motivational Speaker, World Record Holder | TEDx Speaker | Philanthropist | Sr. Principal Consultant | Entrepreneur | Founder LW Informatics Sr. IT Consultant & Corporate Trainer having Expertise in the Latest and High-End Technologies like Machine Learning, Artificial Intelligence, Deep Learning, IoT, NLP, Splunk, PingFederate, Delphix, Docker, DevOps, AWS, Cloud Computing, Big Data Analytics Dollar Universe.

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Industry gearing up for Asia’s largest show on woodworking, furniture manufacturing & mattress manufacturing – DELHIWOOD 2023

2019 edition of Delhiwood.

India Mattresstech & Upholstery supplies Expo, 2-5 March, IEML, Greater Noida.
Innovation driver for the Indian woodworking and furniture manufacturing Industry.
4-day mega event will offer insights into the latest trends and technologies. • A vital convergence platform for the industry to network and engage, foster partnerships and create business opportunities.

New Delhi (India), March 1: At the upcoming 7th edition of DELHIWOOD, scheduled to take place from 2 -5 March, 2023 at India Expo Mart, Greater Noida (DELHI, NCR), the stakeholders from the woodworking and furniture manufacturing industry will get an opportunity to meet numerous national and international decision-makers. On display will be the latest Furniture Production Technologies, Woodworking Machinery, Tools, Fittings, Accessories, Raw Materials and Products etc.

Leading players from the woodworking and furniture manufacturing segment will converge at DELHIWOOD 2023 to meet numerous national and international decision-makers, acquire new customers and discuss key issues including Digitalization, sustainability, skilling, supply chain management and also discover new trends, technologies and materials.

The rising demand for modern interiors including wardrobes and sofas, the growth of residential construction projects as well as the hospitality sector are some of the factors which are bolstering the Indian furniture market. Easy availability of furniture through online and offline distribution channels is fueling industry expansion across the country.

As a knowledge sharing forum, DELHIWOOD will feature multiple seminars on latest trends and innovations organized by leading Industry associations as well as Skill development programs organized by the Furniture & Fittings Skill Council of India. https://www.delhi-wood.com/

INDIA MATTRESSTECH + UPHOLSTERY SUPPLIES EXPO (IME), held concurrently will have on display mattress production machinery and supplies, mattress finishing machinery and supplies, production tools and equipment, upholstery production technology, machinery and supplies, bed systems, new materials, trade associations, business services and media. In a bid to meet increasing demands and offer customers a seamless experience, mattress manufacturers today are relying on technology and digital initiatives to enhance the entire production and buying experience. With increased demand for better products and innovative companies entering the mattress technology space, the market in India is expected to change substantially in the coming times. http://www.indiamattressexpo.com/

Luigi De Vito, President, Eumabois (European Federation of Woodworking Machinery Manufacturers, SCM Group General Manager and SCM Wood Division Director is upbeat about the scope of the Indian market and Industry, “India enjoys a favourable place in the Asian market, it has the technology, the talent as also the demand. So, all in all it is for sure worthwhile to invest in India looking at the great potential the country has on offer”.

Speaking on the occasion, Sonia Prashar, Managing Director and Chairperson of the Board, NuernbergMesse India said, “The demand for wooden furniture in the Indian market is mainly driven by the residential sector. The wood furniture market in India is competitive due to the presence of a large number of small and local manufacturers in the market, accounting for a larger share in production. The need for modular furniture provides immense opportunities for wooden furniture and hardware owners in the market. We are confident that DELHIWOOD will succeed in providing the relevant technologies and solutions to meet the demands of this sector”.

The second edition of “Wood in Architecture and Design (WAD)”, one day conference, to be held on the 3rd of March.

Key Highlights:

          Over 50,000 Sqms Exhibition space
          600+ Exhibitors
          10+ Country pavilions
          25,000+ Woodworking Professionals
          Product launches and technical demonstrations of woodworking machines
          Seminars and Conferences by Industry Experts
          Training and Skill development programs
          Interactive forums for visiting architects, interior designers and builders

NuernbergMesse is one of the 15 largest trade fair companies in the world. Its portfolio covers around 120 national and international trade fairs and congresses at the Nuernberg location and worldwide.

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Vaishali Pharma received orders worth USD 73.85 million (Approx Rs. 600 crore) from overseas buyers

Mr. Atul Vasani, Managing Director, Vaishali Pharma

Mumbai (Maharashtra) [India], March 1: Mumbai based Vaishali Pharma Ltd has received orders worth USD 73.85 million (Approx. Rs. 600 crore) from overseas buyer for purchase of Antibiotics Pharmaceutical products. Company has completed the due diligence with the overseas partners and have discussed various prospects for the long-term relations and look forward to achieve more orders from them. This order will be executed within 6 to 8 months and subject to initial advance payment as per the agreed terms of the contract.

Vaishali Pharma Limited is one of the fastest-growing and versatile companies in the pharmaceutical industry. It has a strong presence in both the domestic and export markets and is currently a supplier to all leading Indian and multinational pharmaceutical companies. The company has been catering to semi-regulated and nonregulated markets across the globe. Company holds altogether 250+ Brands in Finished Formulations, Registered in International Market.

Commenting on the development, Mr. Atul Vasani, Managing Director, Vaishali Pharma Ltd said, “We are happy to share the news that, we have received the order worth 73.85 Million USD with an overseas buyer for purchase of Antibiotics Pharmaceutical products. This is the result of correspondence with them since last 6 months. This order is subject to initial advance payment as per the agreed terms of the contract and this order will be executed within 6 to 8 months. As per our Company’s policy we have done the Due diligence and respective contracts with the overseas Company. We have discussed various prospects with the company for the long term relations and also we look forward to achieve more orders from them.”

Established in 1989, Vaishali Pharma Limited is a globally well trusted brand with high quality products, accepted by companies across the globe. The Company is amongst the leading players in the supply of pharma products – Bulk Drugs / APIs, Formulations, Surgical Products, Veterinary supplements, Herbal & Nutraceutical products, with a well-established brand known for its high-quality products & services amongst various clients globally. The company has over 250 + formulation brands marketed in multiple countries; of which dossier is in CTD format along with its respective bioequivalence. The company has built a robust pipeline of around 250 Dossiers. The Company’s synergistic collaboration with WHO-GMP manufacturing facilities is backed by an excellent rapport with clients.

Company is engaged in supply of pharmaceutical products to corporates, hospitals and retails stores in all SKUs required. Company’s products have made its grasp on the overseas market and getting excellent feedback worldwide. The Company is showing consistent agility and innovation by meeting the needs of its customers in both Domestic and International markets.

Vaishali Pharma Limited, continue to remain steadfast in our transformation journey, building additional pathways of growth and simultaneously focusing on making the organisation more efficient, and believe that the “Quality is an ongoing process of building and sustaining relationship.” Our strong commitment of providing quality products is boosted by in-depth industry knowledge, well-qualified team of professionals, as well as hi-tech and advanced infrastructure, resultantly, creating mutually beneficial associations for all parties involved.

“Quality being the primary goal of our association, is the Strength of our Partnership. We have strong foothold in sourcing various products in India. Wherein Vaishali Pharma, is a 30 years old pharmaceutical organization, entirely involved in International Business Marketing of Pharmaceutical Products; along with Nutraceutical Products for Domestic and International Market. Our International associations are entirely backed by the Quality Norms we adhere for All Our Products. This will help Company to achieve milestone and reach to new heights,” said Mr. Vasani.

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Dissemination of Key messages of Achhi Aadat Campaign through Public Transport (Autorickshaws) in New Delhi

Dissemination of Key messages of Achhi Aadat Campaign through Public Transport (Autorickshaws) in New Delhi

New Delhi (India), March 1: Under the ambit of Achhi Aadat Campaign of JICA, implemented by IJ Kakehashi Services Pvt. Ltd, an activity of disseminating the key messages of AAC through public transport (Auto rickshaws) for appx 4 months was conducted.

Launched in 2021, the ‘Achhi Aadat Campaign’ focuses on raising awareness and changing hand hygiene practices for preventing the spread of Covid-19 and other infectious diseases such as diarrhoea. This specific outreach program targeted the promotion of regular handwashing with soap and maintenance of nail hygiene.

1000 Auto Rickshaws with AAC messaging on hoods travelled in the streets of New Delhi from October 2022 to February 2023, leaving curiosity in the viewers to know more about the Campaign. The Social media account links were provided on the hoods so that one can easily know more about the campaign and he/she can take a selfie to be posted on social media pages with the campaign hashtag #achhiaadat to join the movement. All the drivers of the auto-rickshaws were well-oriented about the content and importance of regular handwashing with soap and nail hygiene.

The auto drivers had some healthy discussions with a few of its customers regarding the messaging on their hood. It was shared by the passengers that “Inculcating basic but crucial good habits such as regular handwashing with soap and maintaining the nail hygiene is very important.”

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