Honouring both Bulgari’s DNA and the traditions of India, the Italian jeweller’s interpretation of the mangalsutra is an exclusive offering for the Indian bride.

On Sep 1st, Bulgari and its global brand ambassador Priyanka Chopra Jonas announced the launch of an exclusive product for India, the mangalsutra. In a press conference from her home in Los Angeles, Chopra Jonas outlined the significance of the traditional piece of jewellery for the modern Indian woman.

The necklace, which Chopra Jonas dons on the September 2021 cover of Vogue India, has a central diamond pendant flanked by smaller discs of black onyx, all encased in the double-logo gold circles that characterize the ‘Bulgari Bulgari’ and ‘B.zero1’ lines, together suspended from a chain dotted with black onyx beads.

The actor, producer and global entertainer explained that the beauty of the piece lies in its blend of traditional and contemporary elements—it can be worn with a T-shirt and jeans or even with a sari. 

“I wear my mangalsutra with everything, dressing it up or dressing it down,” Chopra Jonas says. “It’s such a contemporary and cool piece.”

The Italian luxury house has been sourcing its jewels and gemstones from the country for close to four decades. Mauro Di Roberto, managing director at the Bulgari Jewelry Business Unit, says that India has been an “important world” for the brand. With the mangalsutra, Bulgari hopes to cement this relationship further.